persona 
Ambal's Amusings
MAY 12, 2010
We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers.
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Industrial Marketing Today
OCTOBER 2, 2010
Clearly define personas by addressing the WIIF (What’s in it for me) question for each stakeholder. WHEN : When on the sales cycle do you expect to engage with your prospects? Leave a Comment Previous post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? Get Engineers Can Sell white paper now.
Industrial Marketing Today
JULY 9, 2010
2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments. This white paper aims to change that perception of them.
Industrial Marketing Today
APRIL 30, 2010
Re-purpose - The same content can be modified for use with different personas and verticals to increase relevance and personalization rather than relying on general, one-size-fits-all content to meet the needs of a variety of audiences. This white paper aims to change that perception of them.
The ROI Guy
JANUARY 10, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.
The ROI Guy
MAY 6, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Your Sales & Marketing Ready to Do Business with F.
Expert insights. Personalized for you.
100 
Let's personalize your content