Remove 2010 Remove Keywords Remove Traffic Remove Web 2.0
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Integrating Social Media and Search

Marketing Insider Group

In the past I spoke about The 4 Most Common Mistakes in B2B Content Marketing and described the importance of understanding and analyzing keywords. This way you will begin to understand what keywords are being used and in what context they are being used in. Analyze keywords. Create content based on top terms.

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B2B Lead Generation Using a Business Blog

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. To sales, they are a waste of time. That’s true, definitely.

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How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Do a bit of keyword/phrase research before deciding on a topic or a title of your posts.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords. To gauge intimacy, you want to see how many site visitors found you by your brand name and not any keywords.

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Given that, you would want to have visibility on the keyword phrases that a business owner is going to search on for a solution to the problem. Prioritize : Once you’ve compiled a list of keywords that includes both the problems you solve and the basic language that might be used to search for your services, it’s time to prioritize your list.

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How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it. You have to take steps to direct traffic to your business blog by various means. Research keywords and phrases used by your prospects and write blog posts with headlines that use those words and phrases.

Web 2.0 60