Remove 2010 Remove Effectiveness Remove Linkedin Remove Multi-Channel
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The Entrepreneur Interview Series #9: Amanda LaGrange, Tech Dump/Tech Discounts

Webbiquity

Amanda LaGrange helped found Tech Dump as a board member in 2010, while working at General Mills in Corporate Finance. Year founded: 2010, with the specific Tech Dump brand founded in 2011. Amanda LaGrange: I really believe in a multi-prong approach—being very active in community partnerships and engaged with other social enterprises.

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Tapping in to the Power of User-Generated Content

Launch Marketing

Several tweets a day, regular Facebook posts, industry-related articles for LinkedIn, images for Instagram—new content needs to appear everywhere all at once, which can overwhelm smaller-sized marketing teams. What is it that makes UGC so effective? The winning design was featured on a limited run of their multi-use plastic cups.

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam!

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6 Key Pieces of Lead Intelligence

Hubspot

Email and phone are effective means for following up with leads, but in today's multi-communication-channel world, enable your team to connect with their leads in more informal and personal ways such as social media. Finding a lead's Twitter information can help your rep answer their questions through that channel.

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Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. The response was overwhelming: see below for all 18 (!)

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Web Presence Optimization (WPO) — Its Origin, Evolution, and Future

Webbiquity

This blog introduced the concept of web presence optimization (WPO) back in 2010. Here’s a quick look at the origins of WPO and which channels, tactics, and media matter most today for establishing online omnipresence. First, it clearly identified five channels, or types of presence, marketers needed to focus on.

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.