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Measuring the Value Social Marketing and Media

Vision Edge Marketing

Rather, social media are another part of your multi-channel marketing efforts. billion in 2009. Just as with any communication channel you will want to have some way to create a measurement framework. And as with any form of communication, people’s attention spans are short and they are easily and quickly distracted.

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Measuring the Value of Social Marketing and Media

Vision Edge Marketing

Rather, social media are another part of your multi-channel marketing efforts. billion in 2009. Just as with any communication channel you will want to have some way to create a measurement framework. And as with any form of communication, people’s attention spans are short and they are easily and quickly distracted.

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said.

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Would You Try It With a Fox?

Convince & Convert

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. Find her at jennifermaggiore.com I love reading to my 3 year old son. link] [link] Innovate AZ Would You Try It With a Fox?:

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12 Social Media Tools for B2B Pre-Event Marketing

Online Marketing Institute

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process.

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Twitter Blurs the Line: Sorting Out Branding, Adv/PR and Marketing Opportunities

B2B Marketing Savvy

The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. An August 2009 study was just released which categorized a sample of 2000 tweets as falling into the following categories: News, Self-Promotion, Spam, Conversational, Pass-Along Value, and Pointless Babble.

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

2009 Eddie and Ozzie Awards Winners. Although many departments may contribute to social media, respondents say that social networking platforms are most often managed by a public relations department (26 percent), followed by a variety of departments (23 percent) or a website team (11 percent). Multi-Platform. Operations.

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