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Kath Pay: Spotlight on the expert

Martech

In 2009, I decided I didn’t want to be a solutions provider any more as far as the tech goes. The fact that we just fall into this channel, which is so essential to digital marketing, is incomprehensible! It’s stayed a key channel, hasn’t it? Brands were saying we need to be able to connect our channels.

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Why Investing in Go-to-Market Innovation and Shifting to a Converged Growth Model Could Make or Break Your 2023 Outlook

ANNUITAS

Organizations that maintained their innovation focus through the 2009 financial crisis, for example, emerged stronger, outperforming the market average by more than 30 percent and continuing to deliver accelerated growth over the subsequent three to five years … ” It’s time to move past random acts and transform by 1.)

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Insights from the B2B Barometer

Savanta

Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. First, the long anticipated dominance of digital channels still isn’t here. Guess what it was five years ago in Q2 2009? Events, email and web dominate spend.

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Cirque du Soleil spotlights its digital strategy

Martech

“I think we started back in 2009 with Version 5,” said Camirand, “so it’s been a while.” “Definitely the multi-site infrastructure,” said Camirand. The key channels. Their relationship with the tech company precedes the acquisitions. ” The key Sitecore modules.

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MarketingSherpa’s Email Summit 2009

LeadSloth

Cross-channel: using SMS and instant messaging. Using multi-variate testing to optimize conversion and sales. Email design. Leveraging user-generated content. Mobile email marketing. Landing page design & Personalization. Post-click personalization based on the “wisdom of the masses”. Optimization by focusing on specific actions.

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Observations from the 2017 Marketo Summit

The Point

The event has transformed since 2009, when the customer party fit (literally) onto a suburban restaurant patio. But the answer also lies in a more multi-channel approach. This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. BDR spam, anyone?). Again, look at ABM.

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How to Recession-Proof Your Content Marketing Strategy

ClearVoice

Brands you use every day, like Groupon, WhatsApp, and Uber incredibly got their start during the Great Recession of 2008-2009. Using a multi-channel approach can increase your advertising impact by 35%. Your content should utilize a multi-channel approach.