2009, Media Plans, PPC and ROI - B2B Marketing Zone

Convince and Convert Blog: Social Media Strategy and Social Media.

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SEPTEMBER 22, 2010

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Blastoff for My New Social Media Newsletter

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AUGUST 16, 2010

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Convince and Convert Blog: Social Media Strategy and Social Media.

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MAY 4, 2010

There is of course relentless chatter about social media ROI and success metrics. Measuring social media is viable, but not obvious. The ROI of many Enterprise 2.0 For other technologies, the ROI is a bit tougher to quantify. In short, collaboration and adoption need to go up and down, not just side to side.

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Would You Try It With a Fox?

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MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Will you embrace Twitter if I can show you ROI? Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). Why are you being soooo stubborn? All rights reserved.

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Facebook Success Summit - 22 Sessions on Everything Facebook.

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AUGUST 2, 2010

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JULY 5, 2010

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Convince and Convert Blog: Social Media Strategy and Social Media.

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MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. If you have all of your passwords and such handy, the process should take about 5 minutes.

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UNcanny Insights From UnMarketing | Book Reviews | Social Media.

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SEPTEMBER 7, 2010

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Are You Growing Enough Voices

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JULY 27, 2010

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

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JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. “I can publish search engine optimized pitches for free, really?&# All rights reserved.

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Convince and Convert Blog: Social Media Strategy and Social Media.

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FEBRUARY 11, 2010

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Cognitive Surplus - Use Social Connectivity to Change the World.

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JUNE 29, 2010

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Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

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AUGUST 24, 2010

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Is Your Twitter Addiction Paying Off

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JUNE 17, 2010

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How to Match 10 Key Success Metrics to Your Blogging Strategy.

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MARCH 4, 2010

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6 Required Competencies for Social Organizations | Conferences and.

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FEBRUARY 24, 2010

6 things you need 2 incorporate into your social media plan. 6 things 2 incorporate in your social media plan [link] [link] Nate Riggs I'm really excited to speak with @jaybaer on a Skype Session today. link] [link] Rick Rosario Word RT @Eric__Torres: Marketing isn't about campaigns, its always on.

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Convince and Convert Blog: Social Media Strategy and Social Media.

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FEBRUARY 15, 2010

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Integrating Email and Social Media with Flowtown | Email Marketing.

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FEBRUARY 10, 2010

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MAY 13, 2010

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Turn the Tables on Social Media with NutshellMail | Email.

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FEBRUARY 19, 2010

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SEPTEMBER 14, 2010

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JULY 20, 2010

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FEBRUARY 5, 2010

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SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Can those results be tied back directly to sales, and therefore ROI? Social Media is optional It doesn’t matter what the demographics of your customers are.

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Convince and Convert Blog: Social Media Strategy and Social Media.

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MARCH 10, 2010

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Digital and Dollars – Successfully Adding Online Marketing to Your.

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MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). All rights reserved.

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The More Things Change, The More Things Change

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MAY 27, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Facebook Page Have a Pulse? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

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Why You're the Key to Social Media Success

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JUNE 22, 2010

That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad.

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Convince and Convert Blog: Social Media Strategy and Social Media.

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MAY 5, 2010

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JUNE 24, 2010

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AUGUST 19, 2010

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

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JULY 21, 2010

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JULY 6, 2010

Silberberg RT @jaybaer: Tying Together Social Media and Corporate Social Responsibility [link] danperez Laura, you've made several good points, especially with the Target & P&G examples. However, statistics show that such use of social media is still not widely utilized by most companies. All rights reserved.

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SEPTEMBER 20, 2010

Top B2B marketing posts for 2009 (hint: social media) =-. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Top B2B marketing posts for 2009 (hint: social media) =-. Great stuff. I enjoy your blog. Chris @ckochster.-= Great stuff.

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Convince and Convert Blog: Social Media Strategy and Social Media.

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JUNE 7, 2010

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

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APRIL 20, 2010

Long Tail Marketing

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Convince and Convert Blog: Social Media Strategy and Social Media.

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MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. All rights reserved.

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SEPTEMBER 21, 2010

You’re a non-profit hoping to take your social media engagement to the next level? link] Weekly Links: August 23, 2009 | UpYourSocial [.] Develop a Social Media Strategy in 7 Steps [.] Think out a policy and develop a strategy! [.] link] Connecting the dots with your blog « [.]

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Get Your Social Media Story Straight | Blogging and Content.

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APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. The chronically bad Minnesota Timberwolves NBA franchise has this sign in the Twin Cities airport: Bravo.

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Is Your Social Strategy Proactive or Reactive | Social Media.

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FEBRUARY 23, 2010

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Get Your Social Media Operations Act Together | Blogging and.

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JULY 15, 2010

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Social Media is the Servant of Strategy, Not the Master

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JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture.

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Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

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APRIL 6, 2010

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Convince and Convert Blog: Social Media Strategy and Social Media.

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JUNE 3, 2010

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Convince and Convert Blog: Social Media Strategy and Social Media.

Blastoff for My New Social Media Newsletter

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Convince and Convert Blog: Social Media Strategy and Social Media.

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Would You Try It With a Fox?

Facebook Success Summit - 22 Sessions on Everything Facebook.

I Get By With a Little Help From My Friends

Convince and Convert Blog: Social Media Strategy and Social Media.

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Are You Growing Enough Voices

Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Cognitive Surplus - Use Social Connectivity to Change the World.

Please Help Me Support Make-A-Wish Foundation | Convince & Convert.

Is Your Twitter Addiction Paying Off

How to Match 10 Key Success Metrics to Your Blogging Strategy.

6 Required Competencies for Social Organizations | Conferences and.

Convince and Convert Blog: Social Media Strategy and Social Media.

Integrating Email and Social Media with Flowtown | Email Marketing.

Convince and Convert Blog: Social Media Strategy and Social Media.

Turn the Tables on Social Media with NutshellMail | Email.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Please Help Me Pick a New Look For My Blog

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Digital and Dollars – Successfully Adding Online Marketing to Your.

The More Things Change, The More Things Change

Why You're the Key to Social Media Success

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Get Your Social Media Story Straight | Blogging and Content.

Is Your Social Strategy Proactive or Reactive | Social Media.

Get Your Social Media Operations Act Together | Blogging and.

Social Media is the Servant of Strategy, Not the Master

Build Your Brand a Social Content Ladder in 5 Steps | Blogging and.

Convince and Convert Blog: Social Media Strategy and Social Media.

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