Marketo Sales Insight Expands Salesforce Access to Marketing Data
Customer Experience Matrix
JUNE 9, 2009
a “lead feed” feature that can send “interesting moment” alerts via RSS, SMS, email, iPhone and other mobile devices. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. It’s irresistible to compare Sales Insight with Eloqua Prospect Profiler, launched two weeks ago (see my review ), which also gives sales people access to prospect activities gathered by the marketing system.