markempa

JUNE 14, 2006

Almost every company has at least some decent content for leads who are in the later stages of their buying process, including: brochures, case studies, success stories, sell sheets, etc. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Thats where you have the biggest influence.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

The ROI Guy

DECEMBER 9, 2010

Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. Alinean recognized by BtoB Magazine’s as one of To. But are these savings and benefits for real and translate to your particular environment?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

Anything Goes Marketing

MAY 17, 2009

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. sds09 Sales/Marketing Funnel stharris : # sds09 Most case studies are after purchase. Case studies across the demand waterfall. chadhorenfeldt Tweet This!

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. ” Here are some great ways to use demand generation content to set yourself up as a thought leader in your industry: Create a Case study on how yours or other companies used a product to improve their business process. B2B Lead Generation Benchmark Study 2009.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JULY 31, 2009

BtoB magazine and the Sales Lead Management Association reported last week that 45.4% Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed. Keep the conversation going -- I appreciate hearing the different perspectives! Posted by: Laura Ramos | May 06, 2008 at 05:33 PM Great thread, and timely.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40