Ambal's Amusings

DECEMBER 17, 2009

I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

The ROI Guy

JANUARY 5, 2011

Advice> Diagnostic tools such as assessments and benchmarks can provide the driver for more executive engagements earlier in the sales cycles, when key budget and solution decisions are made. Advice> Differentiating your competitive value is key with economic-focused buyers. April 2009.

Allocation 40

Allocation Forrester Buying Cycle Sales Cycle 40

Ambal's Amusings

AUGUST 27, 2010

Those that manage innovation most effectively not only grow faster than their peers but are also more profitable and have stronger competitive differentiation. B2B Lead Generation Benchmark Study 2009. Kristina Halvorson's Content Strategy for the Web. Mapping Content to the Buying Process - Slidecast. MarketingSherpa.

Work Management 100

Work Management Marketing Management B2B Business 100

The ROI Guy

JULY 19, 2012

via performance benchmarking, peer comparisons and the benefits and value in change, · “Why You?” via quantifying the differentiating value and competitive cost advantages of your solution versus competitive offerings. Challenge - Leveraging this content, Alinean’s tools challenge the buyer to justify · “Why Change?”

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

The ROI Guy

SEPTEMBER 29, 2010

Looking at the top three technology publishers: IDG generated 43% of its revenue from print in fiscal year 2008 and 39% in fiscal year 2009. In the recent BtoB magazine article, " Tech Media Evolution a Bellwether ", the major technology publishers were examined to understand how quickly the shift to interactive marketing was occurring.

Interactive Marketing 40

Interactive Marketing Advertising Agencies BtoB Peer-to-peer 40

The ROI Guy

JANUARY 17, 2011

These buyers need a reason to engage – and delivering personalized, proprietary and consultative benchmarks, insight and advice is essential. Differentiate Example: ShoreTel TCO Tool The Unified Communications market is extremely competitive, and an emerging leader, ShoreTel, needed to demonstrate head-to-head cost advantages.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. Advantage Microsoft, but not by much. Advantage Microsoft.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40