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The Google anti-trust trial: A deep dive into the details

Martech

Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. 28) CEO of Advertising and Web Services Mikhail Parakhin told the court that Microsoft’s mobile search is not as good as Google’s mobile search. T]hey use us as a bargaining chip against Google.”

Google 76
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Tech Talk with Jivox: Personalization and ecommerce marketing

ClickZ

With a cloud-based, data-driven, and AI-powered platform, Jivox delivers personalized digital advertising and marketing experiences at scale; engaging consumers with the right message in real-time and across all channels. Jivox has been recognized by Forrester as a leader in creative advertising technologies.

eCommerce 114
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The First-Mover Advantage, Explained

Hubspot

When I started selling HubSpot software in 2007, no one had ever heard of inbound sales and marketing. After WWII, Frosted Flakes, Tony the Tiger, and television advertising further cemented their status as the favorite cereal brand. Remember when Amazon only sold books? million riders. billion on Nook in the last six years.

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How to Stand Out on Amazon, According to a Former Amazon Executive

Hubspot

Nowadays, Amazon is the largest retailer in the world. Additionally, in September 2019, over 150 million mobile users accessed the Amazon app, making it the most popular shopping app in the U.S. However, if you work for a smaller ecommerce business, you've likely struggled against the Goliath that is Amazon.

Amazon 88
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7 Trailblazing Brands That Won By Being First

Hubspot

The campaign may have been decades ago, but DeBeers'' impact is still seen in advertising for diamonds today, and the attitude toward diamonds today. And that was before Amazon or online shopping took ahold of our hearts, too. Speaking of Amazon. ;-). When Amazon was first created in 1994, people didn''t think much of it.

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Hey Companies, Where Are Your iPhone Apps?

readwrite

Yet they’re hardly alone when it comes to big businesses that are missing out on leveraging this new mobile platform. Today, there are numerous companies that could and should have iPhone applications or, at the very least, an iPhone-ready mobile web site, do not. Several companies that should have apps, don’t. Why is that?

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9 call analytics platforms for marketing teams to consider

Martech

Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. It also offers a variety of services to maximize advertising ROI and call handler performance.