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AI-powered martech releases and news: March 7

Martech

Integral Ad Science expanded its Made for Advertising AI-driven solution. MFA AI-driven site Measurement and Optimization solution expands on the beta announced in Q4 2023 and will be available globally beginning in Q2 2024. Vimeo’s Vimeo Central is an AI-powered video hub, designed to enhance communication within businesses.

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Implementing a CDP? Have use cases ready for a smooth transition

Martech

Have you moved from homegrown legacy applications to commercial solutions (or vice versa)? Having everything centralized and easily accessible enabled M&T Bank marketers to identify B2B individuals and their roles, paving the way for account-based marketing. Let us know! Take the 2022 MarTech Replacement Survey today!

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How Carlsberg Produces Probably the Best Beer Content in the World

Contently

“The fact that we can have daily contact between brand teams and bounce ideas whenever they come in—in real time—makes a lot of strong solutions come out of this,” Radota Rasmussen said. “We bring a global perspective and share with the other markets to deliver scale and build the brand.”

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How clean, organized and actionable is your data?

Martech

A customer data platform (CDP) centralizes an organization’s customer data, providing a single 360-view of each consumer that engages with the company. It’s just not an optimal solution, but every single CDP on the market uses some form of reference file,” Corugedo stated. appeared first on MarTech.

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The Ultimate Guide to Video Marketing

Hubspot

It’s central to your outreach and campaign efforts … especially your social strategy. Video as a tactic was likely centralized with your creative team as an one-to-many awareness play, with lots of focus on expensive production and little analysis to show for it. Brands need a video marketing strategy — this idea isn’t new.

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How Revenue Operations (RevOps) Teams Drive Growth With SalesIntel’s B2B Contact and Company Data

SalesIntel

How to Set Up and Use Data Enrichment from SalesIntel on Vimeo. I think it’s remarkable,” said Jeff Patridge, Central Region Sales Manager at Northern Safety & Industrial (NSI). “I We work diligently to integrate your CRM and form third-party relationships to provide the most comprehensive B2B data solution.

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Must-Have Marketing Tools, Tactics For Credit Unions

SmartBug Media

ADMs also integrate with programmatic display advertising solutions (DSPs) which analyze, segment, and target audiences more precisely with a key function to target folks that are similar to current prospects and customers. Some of the more popular video platforms used by credit unions include: YouTube , Vimeo , and Brightcove.