Single Grain

AUGUST 3, 2023

of ad spend goes toward programmatic ads , this proves that programmatic advertising will make the most of your investments, improving your ROAS. You should devote your display ad dollars to more than social media apps: 59% of Gen Zs use their mobile phone to access entertainment , with YouTube (and not TikTok!) Since 91.1%

Display 52

Display Advertisements Advertising Trends 52

Single Grain

JULY 20, 2023

Google offers AI advertising solutions for nearly all its platforms, including search, Discovery Ads, and YouTube: There are several ways you can power your campaign with AI. Keyword Themes A keyword theme fits similar search terms and phrases, increasing your visibility on SERPs without bidding on several keywords.

Paid Search Agency 52

Paid Search Agency Cost Per Click ROI Google 52

Single Grain

MAY 29, 2023

It involves reaching out to a wider, more diverse audience through display advertisements on SERPs, social media platforms, and various websites. You can research various categories of paid ads across various channels, including Google, YouTube, Shopify , and social media channels.

Paid Content 52

Paid Content PPC Paid Search Agency Budget Programs 52

Valasys

JANUARY 2, 2020

The feature is known as “auction time bidding” Some of the smart bidding strategies are Target CPA, Target ROAS, and Maximize Conversions & Enhanced CPC. times more likely to watch a YouTube video compared to reading a book. According to research by Roarwebdesign, when learning something new, millennials are 2.7

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Outbrain

JUNE 21, 2021

SEM is the placement of paid ads on search engine results pages (SERPs). VAVAVOOM – YouTube video campaign. Global fashion retailer VAVAVOOM got some very impressive results from a YouTube video campaign using TrueView for Action. This means that for every $1 spent on the search campaign, the return was $20. Read about it here.

Cost Per Thousand 66

Cost Per Thousand Paid Content Paid Search Agency Cost Per Click 66

Single Grain

APRIL 25, 2022

For example, when you Google a search term, the results that appear at the top of the SERPs are always the paid results (i.e. They have expertise in all aspects of pay-per-click management, including Google , Bing, Facebook, Twitter, LinkedIn and YouTube ads. ads): Get My Free PPC Marketing Plan . The Benefits of PPC Advertising.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convert

NOVEMBER 8, 2022

For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. ROAS is Deceptive, All Hail QoA. Intent rules all.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Convert

DECEMBER 23, 2021

Check it out: Get More SERP Visibility with Search Engine Optimization. And if you’re one of the first 5 results on Google SERPs, you get 67.6% Optimizes YouTube and Vimeo videos JS/CSS minification Image compression and LazyLoad. If your conversion rate falls below 4%, you’ll need to do something to bump that percentage up.

Conversion Rate 52

Conversion Rate Optimization Conversion Cross-Selling 52

Single Grain

AUGUST 7, 2023

On YouTube, brands can choose between pre-, mid-, and post-mobile video ads as well as skippable and bumper (meaning you can’t skip them) ads. Web users probably spot its ads everywhere – on other games, YouTube videos, and more. Mobile Search Engine Ads Google popularized the text ad , the type of ad that appears on the top of SERPs.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Single Grain

MAY 4, 2023

Influencer marketing: Amp Agency partnered with popular YouTubers and Twitch streamers to promote “Halo 5: Guardians” to their audiences. They added exact screenshots of the target keyword and the SERPs, which displayed the keyword ranking at the top of the organic search. Moreover, they achieved a $4.87

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Single Grain

NOVEMBER 14, 2023

Naturally, this is hardly ideal if you plan to increase your ROAS (Return on Ad Spend) or simply tighten the purse strings. These display three or more products at the top of the search engine results pages (SERPs). These appear at the top and bottom of the SERPs with organic listings (like Google Ads). Sponsored products.

PPC 98

PPC Cost Per Click Paid Search Agency Cost Per Thousand 98

Single Grain

AUGUST 18, 2023

Run regular SEO audits to ensure no technical issues are decreasing your performance on SERPs. By optimizing Gump’s product listings for home decor categories, we improved their ROAS by 104% – nearly double the amount of spend. Strategy Hestan Culinary needed to drive sales growth while improving its ROAS.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

JUNE 16, 2023

This is a form of search engine marketing where you pay for the top result on SERPs, positioning your brand to be displayed to those searching for relevant keywords or phrases. Search ads appear at the top and bottom of the SERPs, positioning them so users are likelier to click the search ad and act.

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Single Grain

AUGUST 24, 2022

With digital advertising services, you can improve your return on advertising spend ( ROAS ). They have a proven track record of success, and they can help you reach your target audience through various paid advertising channels such as Google, Facebook, Twitter, Spotify, Instagram, LinkedIn, Twitter, YouTube, and more. SaaS Marketing.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

Single Grain

DECEMBER 6, 2019

Video is by far the most popular way customers want to learn about new products : And don’t just think YouTube. Imagine that you’ve recorded a video for your YouTube channel. Instead of just publishing it on YouTube, you could also: Get it transcribed so you have a text version of the video. The Complete Guide to YouTube SEO.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145