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6 winning strategies to shorten your B2B sales cycle

Martech

The B2B sales cycle is lengthy and complex. Depending on deal size, closing a lead can drag on for weeks and even months. Sales isn’t easy. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. Here are a few things for you to focus on.

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

However, since social selling is a relatively new concept, few sales teams manage to get it right. Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations.

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

However, since social selling is a relatively new concept, few sales teams manage to get it right. Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations.

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The Road to ABM: Small Steps Not Leaps

DealSignal

He reasoned that this would entail a complete shift in targeting, team capabilities, tools, programs, and more. Given that there is a certain sales cycle associated with driving leads and opportunities in this fashion, he believed this would blow a hole in the pipeline for six to 12 months due to the product sales cycle.

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How The Top B2B Video Sellers of 2018 Use Video to Book More Revenue

Vidyard

94% response rates. Video has emerged as a powerful tool for modern B2B sales teams. This year’s edition of the Video in Business Awards recognizes 12 marketing and sales teams using video in creative ways to deliver some pretty incredible results. —the sales development team at Punch!

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3 ABM Campaigns to Grow Your Pipeline in 2022

Terminus

The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. The campaign was launched with a $5k budget and was executed by one marketer and one SDR A virtual event that generated 2320 sign-ups, 34 sales-qualified opportunities, and five new customers right off the bat.

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Deal Creation Bounces Back After Early April Lows [COVID-19 Benchmark Data, Updated Weekly]

Hubspot

*The spread of COVID-19 has had a different timeline in different regions, so we are using the World Health Organization's declaration of a global pandemic on March 11, 2020 as our "official" start date. Another bright spot for sales teams last week was email. Another bright spot for sales teams last week was email.