Are you a good judge of people? Think again

Integrated B2B

” Kahneman refers to the statistical phenomenon ‘regression to the mean’ In situations where a person has underperformed or overperformed remarkably, luck plays a big part. Instead, performance should be evaluated with a level head over the long-term and based on consistency.

The Startup’s 4-step Guide to Building Strong Sales Pipeline


A favorable condition like a new CTO, or new round of funding. You don’t need an advanced regression model to tell you if you sold your first big deals to Financial Services companies with a new CTO. Sales and marketing event season just ended.

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4 Steps for Building the Sales Pipeline of Startups and Small Businesses


It won’t take an advanced regression model to discover that you did your biggest deals with Financial Services companies who recently hired a new CTO!

AI Will Disrupt Advertising Media, But Not the Way You Think

R2C Group

Sensors in advertising tend to come in eight categories: target audience, media delivery, business results, brand health, competitive activity, economic indicators, marketplace conditions, and seasonal influences. While signals mostly ignore the effects of one media channel on another, regression modeling delivers a powerful, cross-channel view that course corrects shorter term decision making driven by signal information.

One Final Post on Multi-Variate Testing

Customer Experience Matrix

Historical data won’t meet these conditions: either everyone saw the same content, or the content was selected by some existing business rule that introduces its own bias. The same problem really applies to any analytical technique, even things like regression that don’t require data generated from structured tests.

Test 120

12 Uncomfortable Things That Will Make You More Successful


14 Simple Excel Shortcuts, Tip & Tricks : A blog post with step-by-step instructions for creating pivot tables, filters, conditional formatting, VLOOKUPs, and more. In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable.