Hubspot

JULY 19, 2018

To see how you’re doing, set up weekly meetings with your manager to ask her what she thinks of your work and track the improvement of your own performance metrics, like the growth of your blog posts’ average views or the amount of qualified leads your eBooks generate. Meet with my manager to learn more about her expectations.

Planning 101

Planning Template Examples High Quality Lead 101

Hubspot

APRIL 27, 2021

If you found that train of thought terribly banal, you might think writing style guides are the most boring things in the world and have a burning desire to click away right about now. Do you capitalize the name of your product? Because "If you write content for HubSpot, you should." Au contraire, mon frère. What do you abbreviate?

Rules 100

Rules Buyer Personas Guidelines Paid Search Agency 100

Hubspot

FEBRUARY 23, 2018

It's the corporate equivalent of a retail employee wandering aimlessly down each aisle when you ask where a certain product is, like you couldn't have done that yourself. Identify the latest ebooks, how-to articles, and data sheets your website is offering for download, and highlight the key points across each piece in this recurring email.

Top of Funnel 77

Top of Funnel Work Management Marketing Management Paid Search Agency 77

Hubspot

NOVEMBER 7, 2012

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.

Top of Funnel 28

Top of Funnel Work Management Product Marketing Management 28

Hubspot

APRIL 23, 2012

Your business' customer service team has likely been given the proper training and resources needed to assist customers and resolve issues, meaning they are the best people for the job. One very telling indicator of an effective marketing team is when leads have clear expectations for how your business' products and services will help them.

Work Management 28

Work Management Marketing Management Service Paid Search Agency 28

Adobe Experience Cloud Blog

MAY 24, 2017

If your resources are limited to already published blogs, and other assets (like whitepapers, ebooks, datasheets, and infographics), you can definitely find ways to create new content by repurposing, which will help you produce a few more pieces of content. Internal Wiki. to your boilerplate, personas, and brand voice/tone guidelines.

Peer-to-peer 134

Peer-to-peer Wiki Budget Programs Guidelines 134

Hubspot

DECEMBER 30, 2011

Ebook - An ebook is an electronic version of a printed book. However, most ebooks are not actually available in print (unless you print them). Webinar - A webinar is used to conduct live meetings, training, or presentations via the internet. Disqus - Disqus is a comment system and moderation tool for your site.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28