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Train your team on programmatic advertising quickly and effectively

Choozle

This is a challenging spot to be in not only as an individual entering the programmatic advertising landscape for the first time, but especially as a leader in the position to hire and train up talent green to this complex world. Your demand-side platforms and ad servers likely have excellent training materials already.

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A 4-step guide to creating a self-service marketing organization

Martech

The best way to be more productive yourself is to train others to do their own work and do their own work better. Training is essential, but it isn’t enough. No matter how good the training, many people won’t come out of it completely ready to execute. This is what I mean by self-service.”. Documentation. Enablement.

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Marketing projects: Why you should compile questions in advance

Martech

To maintain a list, use tools already available to you, like Google Docs or Word, Microsoft OneNote, a wiki like Confluence, or similar systems. What kind of training and enablement will our staff need to use new tools effectively? Compiling a list of questions should not be a challenge. When can that occur on a scheduled basis?

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Sheena’s App of the Week: Coda

Heinz Marketing

Pull Google calendars into the team wiki and push updates to Slack automatically. The training, templates, add on “packs” and integrations are numerous and increasing all the time. Do it all from your doc. Connect to the apps you use every day and add endless capabilities to your docs. I find it easy and fun to use.

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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

Also, conducting training sessions for spokespersons ensures that they can appropriately answer any queries that might be asked. Create a wiki page where employees can find essential information regarding the crisis, updated work policies during the crisis, and so on. Protect Your People. Pick the Right Communication Channels.

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How to Stay Productive Amid the Coronavirus Chaos

GreenRope

Instead of having to meet face-to-face, you can easily train your new clients using online systems. For your employees, supply training materials, handbooks, administer tests, and more without having to be in the same place at the same time. Use a wiki to house all of your documentation, processes, shared lists, and more.

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GreenRope 101: The Learning Management System

GreenRope

This may be employee training, product information to clients, or educational material. Use LMS to sell online courses/training, to supplement the traditional learning process, or to educate the general public. To begin, create your chapters of content by going to Apps > Wiki.

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