Valasys

JULY 29, 2019

Recent research from searchcustomerexperience.techtarget.com depicts that the facial recognition & emotional analytics technology market will grow from $3.37 WOMM & the perpetually positive brand resonance are important for marketers to optimize the CX & also lay the foundation for optimized sales conversions.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

MAY 8, 2020

This further helps the cause of customer retention, leads to repeat purchases and brand advocacy, and inspires positive Word-of-Mouth-Marketing (WOMM) which drives additional revenue for the brands. Read more on 8 Reasons Why B2B Marketers Should Prioritize Word-of-Mouth-Marketing (WOMM).

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

AUGUST 19, 2019

Furthermore, the personas are also segmented based on their demographics, technographics, firmographic, psychographic, ‘fit-data’ as well as the methodologies opted by them for researching about their buying preferences and based on their past buying habits. Tools such as Google Keyword Planner, KeywordTool.io. &

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 12, 2019

This will open up more ideas and doors for creativity and new practices”. A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

OCTOBER 31, 2019

Over the years B2B marketing strategies have changing, in part because of the superfluous volumes of data being generated & employed by the business in their decision-making process & in part because of the evolution in the researching habits of the prospects. Step 1: Marketers must research about the decision makers.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

OCTOBER 14, 2019

For the sake of convenience, we will primarily be keeping our blog contextual to online reputation management practices. Before the concept of online omnichannel reputation management picked up, companies used to rely exclusively upon offline word-of-mouth-marketing (WOMM).

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM).

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

FEBRUARY 28, 2020

This practice, when kept consistent with each of the buying funnel stages of the individual prospects, helps the marketers in developing a comprehensive strategy to optimize the brand experiences across omnichannel. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. In short, the audience centricity matters.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

SEPTEMBER 25, 2019

As authors get greater exposure, the audiences also end up researching for more pieces of content published by the same author. Content Syndication abides by the excellent practices of inbound marketing & isn’t motivated by an explicit intent to sell. It also serves as an excellent platform to promote the culture of the brands.

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 6, 2019

If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. As the buyer-persona for B2B marketing endeavors have evolved, so have their researching habits, and vice-versa.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

Not only do they need to do extensive research to figure out the latest industry-specific trends in the market, but also need to keep abreast with the moves of their competitors. Research Right: Quantify & Optimize the Omnichannel Content Strategies. Every piece of content needs an orchestrated and pre-defined purpose.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

SEPTEMBER 20, 2019

At, the same time some people understand that while going viral shouldn’t be the end objective for the content marketers, there’s always a chance that sticking around to the best practices for enhancing the visibility of the content & creating relevant content can make the content go viral at any time.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 25, 2019

Modern websites of businesses, social media channels, blogs, email marketing & content marketing strategies all of these are intertwined & with & guarded by the Inbound Marketing practices. Word of Mouth Marketing (WOMM) is beneficial for both the retention of existing customers as well as for the acquisition of new customers.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

JULY 8, 2019

According to a research published in Epsilon, it was deduced that 80% of the customers are more likely to make a purchase when brands offer personalized experiences. The International Journal of Market Research quoted M. Word of Mouth Marketing (WOMM) is an indispensable advertising tool for optimizing conversions.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56