Hubspot

SEPTEMBER 4, 2014

Sometimes, social media mistakes are as inconsequential (and adorable) as your colleague inadvertently tweeting a picture of their baby bump to the company''s 400,000 Twitter followers. When a mistake happens, you can expect people to take to Twitter or other social media channels to reach your company. No harm, no foul.

Social Media 28

Social Media Media PR Public Relations 28

WebMarketCentral

APRIL 15, 2008

Note: the following is a guest post from expert researcher and freelance writer Heather Johnson on how businesses can effectively use social media as a component of PR efforts, and efficiently focus their efforts on the most productive sites. Twitter – Twitter is a great way for business owners to network at their own convenience.

Small Business Marketing 20

Small Business Marketing Social Media Wiki Wikipedia 20

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. It’s in our DNA.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Biznology

FEBRUARY 24, 2015

The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. It doesn’t matter. And, you need to do your best.

Wikipedia 80

Wikipedia PR Internet Marketing Ideal Customer Profiles 80

Biznology

JUNE 26, 2012

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

Blogger 80

Blogger Outreach PR Media 80

Biznology

OCTOBER 18, 2011

Image via Wikipedia. Sara Wilson, my COO, told me yes, that our digital PR strategy of identifying thousands of topical blogs and then pitching them on behalf of our clients with the goal of securing hundreds of earned media mentions is surely the definition of inbound marketing–and maybe even the way that God intended.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

MAY 27, 2014

The content tends to be camouflaged in native garb, looking and feeling like the surrounding editorial content in both tone and voice, whether it’s an article on the Atlantic, a Vlog on YouTube , a snappy on Instagram, or a pithy 140 characters dose on Twitter. Public relations. The Native Matrix. Who is it written by?

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Biznology

OCTOBER 25, 2011

Image via Wikipedia. If you donate more than $33, have a birthday, or do something that Adam Curry and John C Dvorak consider to be PR , you get a shout-out. They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

B2B Marketing Zone Posts

JUNE 9, 2010

When parody becomes a corporate PR disaster - grow - Practical Marketing Solutions , May 26, 2010 When does online parody cross a line? PR Meets Marketing , May 23, 2010 Previously, I highlighted how I used social media. Twitter or Facebook: Which Is Right for Your Business? , Twitter (146). And I tend to agree.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. How Is PR Changing? Should Investor Relations Teams Use Twitter? - Sign onto Twitter/StockTwits and start tweeting, right? The Results.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Biznology

AUGUST 8, 2012

Photo credit: Wikipedia. NO TWITTER!! Length of marketing or PR experience: 10-15 years or more. I’d like someone with a public relations/crisis management background for this public-facing position. I’d be looking for someone with five to seven years of PR experience. That’s right. That’s right.

Social Media 80

Social Media Media Work Management Wikipedia 80

Biznology

DECEMBER 19, 2017

I left during the Summer of 2006 to join Edelman’s élite digital public affairs team here in Washington, DC, so I never got to see what happened in a Facebook and then Twitter world but I’m pretty sure we didn’t invest our time at all on Friendster or MySpace. I wasn’t always in marketing communications and PR.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

APRIL 23, 2013

The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. Bloggers at the Center of Your Platform: Strategies for Marketers and PR Professionals (business2community.com).

Blogger 80

Blogger Outreach Social Media PR 80