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Why At-Scale SEM Programs Need Bid Optimization Technology

QuanticMind

Businesses today use a variety of approaches to SEM that each come with their own benefits and pains, but they all have one priority in common: to create the most effective SEM strategy while minimizing the effort and resources needed to achieve it. Many PPC managers today prefer to use manual bidding because it’s highly customizable.

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Targeted Automobile Advertising Could Be the Next PPC Milestone

QuanticMind

In fact, it’s something that more companies — specifically automobile companies like General Motors and others — are considering in an effort to find ways to monetize and create more value from the dearth of customer data they process on a regular basis. Targeted Automobile Advertising and PPC: A New Opportunity.

PPC 40
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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 25 Social Media Facts and Statistics. What do buyers really want from social media marketers?

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Setting Up Your B2B Pay Per Click Services the Easy Way

Directive Agency

Managing your B2B Pay Per Click Services doesn’t have to be an over-strenuous experience like the stigmas suggest. Customer reviews? Or does your site brand and market your service through content promotion to help fill out the top of your funnel? But don’t worry. Information distribution? Is AdWords worth it?

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Preparing Your Business for 2023 With B2B Lead Generation Strategies

Only B2B

Finding the appropriate leads is the ultimate aim of B2B marketing management and is critical to the success of your business. We have some B2B lead generating strategies you may implement to ensure that 2023 is a lead-filled year. There are two types of leads: marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. But those differences are at the tactics layer, not the strategy layer. The statistical similarity shocks me.

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The Top 35 Digital Marketing Acronyms You Need to Know

ClickDimensions

The Top 35 Digital Marketing Acronyms ABM (account-based marketing)- Growth strategy in which marketing and sales collaborate to create personalized buying experiences for a mutually identified high-value account, basing the marketing message on specific needs of the account. Several optimizations may be needed to your ad to ensure success.