Oktopost

APRIL 8, 2021

Creating engaging content that works with the network algorithms will keep you on top of the game, providing higher engagement, and overall ROI from social. . P2P over B2B. And what better way to keep our audience interested than with content? At this point, we all know that the best way to connect with humans is by being human.

Social Media 103

Social Media Practices Media Best Practices 103

B2B Digital Marketer

JUNE 17, 2021

Businesses are composed of people, and B2B is actually Human-to-Human (H2H) or People-to-People (P2P). Digital activity ROI assessment: [link]. If you want to establish trust with your customer, you must show your true self and keep it real. ” Episode Links and Resources. Combustion website: [link]. Leslie’s website: [link].

P2P 52

P2P Branding Brand Identity Amazon 52

chiefmartech

MARCH 13, 2019

Moving from Random Acts to Impactful Marketing ROI (Allocadia). Forget B2B and B2C: The Future of Marketing is P2P (On24). Truth About Personalization: Using a CDP to Personalize Marketing (Arm Treasure Data). Inspiring a Data-First Culture Through Internal Activism (Tealium). B2B Account-Based Tactics at Enterprise Scale (Oracle).

P2P 69

P2P Enterprise Management DemandBase Conference 69

Marketing Insider Group

AUGUST 18, 2015

Some people call that P2P or H2H, human to human, people to people – the bottom line for me is that when you create content that has one person, and helping one person is the sole objective, whether you’re a B2B company or a consumer company, you’re going to be effective. ROI, I think people forget.

P2P 100

P2P Trigger Marketing Advertising Agencies Content 100

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

In short, now is the time to shift to person-to-person (P2P) marketing. To ensure that marketers can scale and operationalise high-quality CX and personalisation, there must be an exchange of deep customer preference data in return for authentic and effective personalisation based on the P2P data. This is known as reciprocity of value.

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Social media ROI has been, and will continue to be, a challenge for marketers who are driven by last-click attribution models.

Social Media 96

Social Media Media B2B Tips 96