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Google’s Privacy Sandbox: What you need to know

Martech

Google’s Privacy Sandbox is a space where a series of complex proposals to protect user privacy have been developed and are undergoing (or have undergone) extensive testing. Nevertheless, she views the Privacy Sandbox proposals as a step backwards. It has worked with the U.K.

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IAB Tech Lab launches first clean room standards

Martech

As part of their Building for Privacy Series, the organization also released a primer for clean rooms that outlines the industry with definitions and concepts, and includes a roadmap of future clean room proposals and initiatives. The standards will remain open for public comment for 60 days, until April 17, 2023. Why we care.

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Why we care about compliance in marketing

Martech

Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance. Meanwhile, the United States has gotten into the privacy act (so to speak).

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Data Privacy (Archive)

The Customer

11 min Data Privacy Demands a Legit Data Protection Strategy May 26, 2021 Organizations—even those without much of a concern about bad actors—need to formulate a legitimate data protection strategy that protects privacy. 14 min Does Strong Data Privacy Make for Stronger Security?

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Many Free Android Apps Are Starting To Look A Lot Like Malware

readwrite

Because the data is available to so many organizations, it’s virtually impossible to know who is using your personal data, and how, once it leaves the device. Suppose one of those third-party organizations is acquired by an outfit that is, shall we say, less reputable. Obviously, the possibilities for abuse here are legion.

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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

Here’s what they are taking about: Privacy by Design : (a.k.a. “ Getting real about Privacy “). Privacy by Design is the FTC’s umbrella term for “systematically” building privacy protections into the development of new products and services and “everyday business practices”. This is a big deal.

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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

On the face of it, this decision seems to be a positive solution to the many user privacy issues engendered by third-party cookies and a continuation of a trend already seen in other major browsers. What Is the Privacy Sandbox? Want to grow your organic traffic by 20-100%? Click here to learn more and get started.

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