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How the New American Data Privacy Act Will Affect Marketing

Trade Press Services Newsletter

While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready. What the ADPPA Means for Businesses The ADPPA will regulate organizations that collect, process or transfer “covered data.” Unlike existing U.S.

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90% of Marketers Measure Success Differently Now Because of Data Privacy Changes

Salesforce Marketing Cloud

As we know, 80% of marketers say their organization leads customer experience initiatives across the business, while 94% of marketers globally view the marketing function as critical for driving growth – up from 87% last year. Only 51% of marketing teams currently have employees dedicated to analytics. Discover the future of marketing data.

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

While there are similarities to the CCPA and GDPR, the CDPA contains nuances that are likely to be unique to each organization. If you’re getting overwhelmed reading this, check out the step-by-step instructions we’ve laid out below to help tackle compliance with the new privacy law.

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Ethical data management is a win for marketers

Martech

As more data is being collected and more organizations have access to it, it becomes important to have robust data protection laws to ensure that we as consumers are not only aware and consent to the sharing of our personal information, but also that our information is handled with the appropriate level of care and accountability.”.

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Everything Marketers Need to Know About Consumer Protection & Consumer Rights

Martech Advisor

Consumer data is now the most crucial resource for organizations across the world. But despite implementing stringent measures to protect customer data, breaches and leaks are not unheard of. GDPR came into effect on May 25, 2018, and it applies to any organization that collects and processes the data of EU residents and citizens.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Is a statement made about the transfer of personal data to a third country or to an internal organization? Ask the following questions: Are the legal bases mentioned in their Privacy Policy? There are several lawful bases that Convert relies upon, which are published in our privacy policy.

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Data Processing Agreement — This is common among all privacy laws. Put simply, it means an organization needs to draft a legal template where it describes the personal data processing activities taking place when using a service or product. This is why a company’s Privacy Policy cannot stay the same when a new law comes into force.

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