Martech

MARCH 11, 2024

Scrub your first-party data More than ever, first-party data hygiene is crucial to ensure accuracy and relevance and maintain privacy compliance for all users. Data hygiene is more than just cleaning and organizing your customer data. Identity’s significance may vary; it is crucial, but not always to the degree presumed.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Salesforce Marketing Cloud

FEBRUARY 2, 2022

Many marketers work for organizations that are scaling quickly. Watch the demo to learn more. Business Unit Aware Integration between CDP and Journey Builder. Or you may be at a company that has multiple brands across multiple geographies – each with its own uniquely loyal customer base.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Martech

AUGUST 26, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning. Where to begin?

Privacy 121

Privacy Enterprise Management Marketing Management Lead Ranking 121

Single Grain

AUGUST 7, 2023

Privacy : Privacy laws are constantly changing, making it a big obstacle for advertisers. has several laws, such as COPPA (Children’s Online Privacy Protection Act). The FTC highlights all mobile ad privacy best practices. Mobile Native Ads Native ads blend with organic content, making them look less like ads.

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52

Convert

APRIL 12, 2022

People already made a decision about buying and now without us bugging them with an exit poll or a widget, they’re actually organically sharing their experience. Mail Privacy Protection (MPP) has made sure of that. Like paid ads, you can test your organic content on social to improve engagement.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

APRIL 12, 2022

People already made a decision about buying and now without us bugging them with an exit poll or a widget, they’re actually organically sharing their experience. Mail Privacy Protection (MPP) has made sure of that. Like paid ads, you can test your organic content on social to improve engagement.

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52