Litmus

OCTOBER 14, 2021

And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. You just need the right categorization to organize your emails and look at them more broadly in groups. Re-evaluate your content marketing strategy , adding more of one activity or pulling back on another.

Marketing Report 76

Marketing Report Email Marketing Privacy Protection Paid Search Agency 76

Martech

OCTOBER 30, 2023

If you are considering adding BIMI (see the Experimental section below), two critical steps come first. Send frequency should be based on gauging how frequently your audience interacts with your emails. This includes DMARC, VMC, and ensuring that your organization owns the trademark to your logos (see Infrastructure above).

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

Martech

SEPTEMBER 2, 2021

While your organization focuses on revenue, your goal has to be different. One large enterprise client told us she was thinking about adding a service to her email program. It might be billed as adding two cents to every email and that might not seem like much at first. Is it click-throughs? Repeat customers?

Email Marketing 124

Email Marketing Open Rate Privacy Protection Ad Frequency 124

Porch Group Media

NOVEMBER 10, 2022

Email Frequency and Timing. Marketers listed email marketing as the most effective marketing strategy, followed by Paid Search/Ads, Organic Search, Social Media, and Events. 43% of marketers are changing how they measure email performance because of Apple’s Mail Privacy Protection, and 24% aren’t making any changes for now.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. About 80% of marketers in the Epsilon survey said they depend on third-party cookies, which are used for more than just serving ads.

Work Management 99

Work Management Privacy Protection Marketing Management Privacy 99

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. A/B testing and frequency capping could become more challenging. Data privacy regulations give more control over their data to the users.

Privacy Protection 62

Privacy Protection Personalization Privacy Mobile Advertising 62

Martech

JULY 7, 2023

And the open rate, which was already an unreliable success metric, has become even more so since Apple launched its Mail Privacy Protection feature in 2021. The others will require some calculating and integration with other databases in your organization, or a third-party reporting tool can be very useful.

Budget Programs 115

Budget Programs Long Tail Marketing Ad Frequency Click Rate 115