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Email marketing strategy: A marketer’s guide

Martech

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. Get the daily newsletter digital marketers rely on. Processing.Please wait.

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The Techniques Behind Mail Client Unsubscribe Links

Goolara

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. Not surprisingly, Apple has created its own version of the unsubscribe button. © Goolara, LLC, 2020.

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Why we care about email marketing: A marketer’s guide

Martech

Permission and privacy regulation. Permission has evolved from a vague concept to a best practice and now to the law in most countries around the world. Get the daily newsletter digital marketers rely on. Permission is essential. Spam, phishing and security breaches have heightened consumer distrust.

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The Definitive Guide to Email Deliverability

SendX

The most commonly accepted definition of SPAM is Unsolicited Bulk Email or messages sent to a large number of people without any prior permission. If the recipient believes that email is unwanted and was sent without permissions then they can mark it as SPAM. This makes malware and phishing attack super easy to execute.

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9 Things That Can Hurt Your Email Deliverability

Delivra

In the email marketing world, this means building a solid, permission-based list where your recipients have expressly opted-in to receive your emails. For example, they signed up for Monthly Newsletters but you add them to your Weekly Coupon Campaigns. Sometimes, old adages are true; prevention is better than the cure. Gated content.

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72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)

SendX

You will find very similar patterns in phishing emails as well. Using phishing phrases This will typically happen only if you are sending emails in an unauthenticated manner or using brand names in the emails which are most regular victims of Phishing attacks. They won't have the resources to come after you after being scammed.

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