Litmus
SEPTEMBER 29, 2023
So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email. This isn’t your ordinary email newsletter.
DealSignal
FEBRUARY 22, 2024
Primarily, these updates aim to enhance the user experience by reducing unwanted spam and ensuring that only authentic, relevant emails land in inboxes. This move is also a response to the increasing sophistication of spam and phishing attacks, which not only annoy users but also pose serious security risks.
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Martech
OCTOBER 30, 2023
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Subdomains help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Most email service providers have new, innovative capabilities in their toolbox.
Martech
FEBRUARY 4, 2022
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Subdomains (Sd) help your customers recognize your brand’s name through the top-level domain; this prevents phishing attempts. Get the daily newsletter digital marketers rely on. Processing.Please wait.
Content Standard
SEPTEMBER 25, 2017
Security threats, data breaches, and other sophisticated phishing and malware attacks have been making headlines on a near-constant basis for much of the past calendar year. And what, if anything, can emails do to provide marketing value even as consumer engagement drops? The Numbers Are Clear: Email Click-Through Rates Are in Decline.
Outgrow
MAY 21, 2021
ROI tracking, SEO tools, and newsletters, and “Deals of the day” options to boost your online store sales. . Allows users to check in-depth measurements about email campaigns, pick theming and customization options for templates and leverage the importing and A/B testing features. . Pricing : Paid (with a 14-day free trial).
Adobe Experience Cloud Blog
DECEMBER 4, 2009
Before deploying an email campaign make sure to check all links to ensure they work and that they are going where the email copy describes. Structure your links properly throughout your email. Bonus Content Links - These include offers outside of the contextual email content. This may look like phishing.
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