The 24 Best Email Marketing Tools

Webbiquity

Both startups and established vendors continue to develop new capabilities for formatting, targeting, sending, and monitoring the impact of email messages, as well as functions like list building, inbox management, video email, deliverability, branding, custom email signatures and more.

Tools 285

SiteCore Adds Analytics and Marketing To Web Content Management

Customer Experience Matrix

Channel-specific marketing automation is less appealing but should help to keep marketing automation vendors on their toes. I commented last month that more Web content management system (CMS) vendors are adding marketing automation features. A page view can also trigger actions including test execution, personalization, data updates, parameter setting, sales alerts, and calls to external scripts. It will also support emails triggered by Web page visits.

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Empathy and the Customer Experience

Modern Marketing

Broadly speaking the cloud has helped to usher in a tremendous opportunity for both sides of the equation (vendor and customer) to transform customer experiences by creating the triggers that allow customers to take more control of their time and of their relationship with vendors.

The Artificial Intelligence Impact: Friend or Foe to Marketing?

Act-On

Remember the story of a teen whose father found out she was pregnant because her shopping patterns at Target triggered advertisements for pregnancy items? A/B and multivariate testing with AI will help marketers automatically improve their site copy or even personalize it for maximum input.

Announcing the Top Rated Cross-Channel Campaign Management Software for 2019

TrustRadius Marketing

Top Rated awards are the voice of the market and are not influenced by analyst opinion, the vendor’s company size, popularity, or status as a TrustRadius customer. Today, we awarded the 2019 TrustRadius Top Rated badges for Cross-Channel Campaign Management Software.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

Nearly every online marketing vendor touts some form of personalization as the secret sauce for helping to target customers. And thanks to vendor hype and overpromise, just mention the word “personalization,” and most have learned to greet it with a healthy dose of skepticism.

Email Marketing Manager: Role, Skill Set, and Job Description

Martech Advisor

Automation drives a significant part of email marketing; therefore, the person should know how to set up different types of workflows and campaigns (drip, trigger-based, etc.) The buyer journey is a complex phenomenon, and the right purchase trigger can be identified using attribution.

3 Types of Marketing Attribution Software to Try in 2020

Hubspot

Using attribution models, marketers learn where sales triggers lie on the customer’s path to purchase. Because MMM requires a boatload of data and complex algorithms, the space is somewhat dominated by enterprise vendors with roots outside of marketing.

Swyft Offers Low-Cost Interaction Management Software as a Service

Customer Experience Matrix

This means specialist vendors with superior products have a good chance to survive. I haven’t done a proper census but doubt there are five hundred implementations among all vendors combined. Summary: Swyft offers a Software-as-a-Service real-time interaction manager.

Treehouse Interactive Refines Its Features and Targets Larger Firms

Customer Experience Matrix

This might foreshadow attrition problems at other vendors. Treehouse has since enabled imported data to trigger campaign actions, and promises behavior-based triggers in the near future. Although many demand generation vendors now offer some type of social sharing, Treehouse introduced this feature back in May 2009. So I'd expect it to be a reliable vendor, even if someone else eventually dominates its segment.

Target 144