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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. The RSS feed is: [link]. Facebook users are mobile. Listen Now . via TechCrunch.

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Focus on Content in B2B Marketing

Industrial Marketing Today

Instead of interrupting people with television ads, inbound marketers create videos that prospects want to see. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Remember how much of a game-changer television ads were to print and radio?

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Should You Outsource Your Social Media Efforts?

Online Marketing Institute

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

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What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

One of the only areas where B2C was more active than B2B in social media was advertising on social networks (B2B: 42%, B2C: 54%). Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research. Social media is capable of so much more.

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5 Proven Strategies for B2B Social Media Marketing

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. Along with these social accounts, the “ Win an Office &# sweepstakes was a great source of leads, as well.

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4 Tips for B2B Marketing on Facebook

Online Marketing Institute

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Dollar Battle to Be Your Default Social Profile – 5 Essential Facebook Privacy Tips – 4 Tips for B2B Marketing on Facebook – The Local Advertising War Will Be a Clash of the Internet [.] Twitter Explo.