Hubspot

NOVEMBER 1, 2016

Search engine marketing (SEM) is comprised of both search engine optimization (SEO) and pay-per-click (PPC) campaigns. You can use both these strategies to direct traffic to your school's website, blog, or other digital assets you have, e.g. a landing page/microsite promoting a new school program. You also have a variety of tags (i.e.

SEM 28

SEM Top of Funnel Long Tail Marketing Digital Asset Management 28

QuanticMind

SEPTEMBER 13, 2018

The following steps will help minimize any negative impact that the project might have on your SEM efforts, and ensure your hard-earned SEM accomplishments aren’t lost during or after the redesign. Unless you run a one-person microsite, there’s too much work for one person to manage. Meta tags (if used). Content creator.

Search Engine Marketing 43

Search Engine Marketing Paid Content Search Marketing SEM 43

Webbiquity

JANUARY 12, 2010

So, for example, social media releases–part of interactive PR efforts–point readers to company microsites and its media sharing (images, video, presentations etc.). Media sharing accounts are connected to Twitter, which is also used to promote content marketing. Subscribe to the comments for this post? Seed this on Newsvine.

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

WebMarketCentral

JULY 7, 2008

Blogs and Microsites Can Help with SEO—Eventually Creating a blog or topic-specific microsite can supplement SEO efforts by providing a venue to share thought-leadership content, in a more casual tone than a corporate site, free from content management or other technological constraints that may apply to a company website.

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

NOVEMBER 9, 2009

Today, there are far more options: specific segments can be reached through SEO, SEM, industry-specific blogs, LinkedIn groups, Twitter and other venues. Tags: Media. As noted above, trade publications were once the only way to reach niche audiences.

Marketing Management 20

Marketing Management B2B Thought Leadership Microsite Planning 20

WebMarketCentral

JANUARY 7, 2009

In this inaugural post, you can find out what prominent figures like Matt Cutts and Aaron Wall have to say about the future of SEO, how to perform a website health checkup, where to find the best SEO and online marketing videos produced last year, the truth about common SEO myths, the merits of microsites and more.

SEO 20

SEO Microsite Best Practices SEM 20

WebMarketCentral

AUGUST 1, 2008

Learning SEO and SEM - Where to Start? On-Page SEO by SEO-Space Thoughts on the relative importance of on-site SEO efforts vs. link building (do the on-site stuff first) and the use of microsites for expanding external links. While no one (other than Matt Cutts) knows what will be important next year, Patrick takes some guesses.

SEO 20

SEO SEM Best Practices Buzz 20