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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

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Contextual vs. Behavioral Targeting: Strategies & Insights

Litmus

What are the differences between contextual vs. behavioral vs. audience targeting? What are the differences between contextual vs. behavioral vs. audience targeting? What is contextual targeting? Instead of relying on user data, it focuses on what your recipients are engaging with right now. What is behavioral targeting?

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Contextual vs. Behavioral Targeting: Strategies & Insights

Litmus

What are the differences between contextual vs. behavioral vs. audience targeting? What are the differences between contextual vs. behavioral vs. audience targeting? What is contextual targeting? Instead of relying on user data, it focuses on what your recipients are engaging with right now. What is behavioral targeting?

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What Is B2B Data-Driven Marketing– Advantages, Limitations, & Best Practices to Know

SalesIntel

This guide will explore what B2B data-driven marketing is, its advantages, limitations, and best practices to ensure you get the most out of your data-driven efforts. This guide will explore what B2B data-driven marketing is, its advantages, limitations, and best practices to ensure you get the most out of your data-driven efforts.

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12 Key Questions and the Answers You Should Expect When Choosing the Right B2B Sales Data Partner in 2024

SalesIntel

What data do you need to go to market effectively, and does the provider have it? Smart buyers understand that digital audience data influences ad performance. When data is clean, current, and relevant, it provides a meaningful boost to KPIs. But mediocre data can deplete your marketing budget – or, worse, your client relationship.

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The Secrets to Highly Effective Pharma Advisory Boards

SpotMe Blog

What Are Pharma Advisory Boards and Why Do They Matter? But with KOLs’ hectic schedules, medical affairs teams are struggling to get them to participate and collaborate in a consistent and timely manner. The result? Fewer, slow, infrequent, and less valuable insights to act upon. When done well, advisory boards are worth their weight in gold.”

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). Each of us has to make decisions about our personal brands and about what we’re comfortable exposing about ourselves, and where. It’s in our DNA. If it is, we’ll include it in Viral Heat.