ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. Reachforce’s core business is assembling data on marketing prospects, which it then sells for as many uses as possible: appending to Web leads, enhancing existing databases, and buying as lists. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”.

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% open rate and resulted in ReachForce hosting the most heavily visited booth during the event. Marketo Summit – Free Beer, Gold for Everyone!”.

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12 Marketo Summit 2017 Sessions You Should Attend

bizible

Marketo categorizes their sessions based on topic and we can see that Marketing Trends is a major focus. Marketo Summit attendees can expect to learn about the latest technologies and strategies used in today’s B2B marketing departments. Additionally we can see there are multiple sessions that cover topics such as Customer Experience, Marketo Best Practices, Sales Alignment, and Account-Based Marketing. Who Marketo Summit Is For. We hope you meet you at Marketo Summit!

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for. And consider third party services like ReachForce who offer a free analysis of your CRM data that tells you how many of your otherwise unusable records they can append, update or enrich. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance?

Top-10 Demand Generation Vendor Blogs

LeadSloth

Marketo Modern B2B Marketing Blog. Marketo publishes a steady stream of interesting articles, now including articles written by Maria Pergolino from the Inbound Marketer blog (also on the earlier Top-10 ). Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. Marketo Integrations. If you integrate Marketo and Salesforce through a third-party integration hub, for example, data will move from Marketo into Zapier, then from Zapier into Salesforce. Marketo Integrations. Marketo Integrations (Note: Using Marketo to drive traffic to your website? ReachForce. ReachForce.

The Complete Guide to Marketing Automation Integrations (Marketo, Eloqua, HubSpot, Act-On, Pardot, and Infusionsoft)

Leadfeeder

To create this guide, we analyzed documentation from Marketo, Oracle Eloqua, HubSpot, Act-On, Salesforce Pardot, and Infusionsoft. Marketo Integrations Eloqua Integrations HubSpot Integrations Act-On Integrations Pardot Integrations InfusionSoft Integrations (Note: Want to see who’s visiting your website—even if they don’t fill out a form? Marketo Integrations (Note: Using Marketo to drive traffic to your website?

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Reachforce. Improve demand generation, speed leads to revenue with data quality and enrichment solutions for B2B marketing, integrated with Eloqua, Marketo & Salesforce. Reachforce was the first B2B marketer I noticed using favorite spam and I’m clearly a target for their program. Reachforce does not look like your typical spamming, fly-by-night operation. Their website lists Marketo, Webtrends, Citrix and Rackspace as clients.

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources.

The Rise of Account-Based Marketing, in 7 Charts

Contently

Marketo, for example, recently launched a suite of tools under the banner of “Marketo Account-Based Marketing.” According to a study from Uberflip, Heinz, ReachForce, Radius, and Bizible, most practitioners believe their ABM efforts are only moderately effective. There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Micro-moments. Conversation marketing. I could go on. (In

Sales and Marketing Alignment — Find a Way!

The Mx Group

The B2B Lead and Marketo ). Marketo and Reachforce ). At the end of the day, Marketing and Sales are more alike than they are different. They have different functions, but share the same set of goals. Generate leads. Convert prospects. Increase revenue. In my conversations with clients and marketers, I’m hearing that aligning sales and marketing is a real goal and that progress is being made. This is great news, and so crucial because the disconnect can be costly.

Why Sales Needs Social Media Engagement Insight

Oktopost

No matter what you do, don’t pass your leads directly to the sales team’ – Jon Miller, Marketo. Sales and marketing alignment can help businesses become 67% better at closing deals Marketo and Reachforce Research. It’s time to face it!

Bridging the Gap Between Marketing and Sales: Don’t Be a Statistic

Marketo

To kick off the first of Marketo’s Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses the importance of Marketing and Sales alignment in his on-demand webinar, Bridging the Gap between Marketing and Sales. Bridging the Gap Between Marketing and Sales: Don’t Be a Statistic was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

In another study conducted by ReachForce and Marketo 50% of sales time is spent on unproductive prospecting, all while salespeople ignore 80% of marketing leads. A VP Sales is a true sales leader who knows how to ignite a fire to invigorate sales managers to drive results.

Leverage Marketing Technology to Improve your Business

Fathom

Tools like RingLead and ReachForce allow marketers to gather fundamental firmographic and personal details on their target segments they might not otherwise have access to. Take for instance Marketo’s Account-Based Marketing product: it has shown to be extremely effective for B2B organizations to further leverage the data they have stored to target key accounts for better conversations and higher conversions.

A Guide to Marketing Automation

Zoominfo

According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing.

The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

Of those that remain, some of them, such as Emma, Lithium, iPerceptions, Marketo, and (sort of) Sitecore, were actually acquired by private equity firms, but kept operating as stand-alone brands — so I didn’t circle them in red. Big private companies that have that scale, like Infor and SAS (and Lithium, Marketo, and Sitecore, if you count private equity ownership, which I think we should). Officially, my first published marketing technology landscape graphic was in 2011.

How to Grow Revenue and Close More Deals by Aligning Sales and Marketing

SnapApp

In fact, misalignment is costing businesses more than a trillion dollars every year , according to Marketo and ReachForce. The halfway point of 2019 has come and gone, and for us marketers, now is a good time to reflect on the priorities we set back in January. We review our KPIs, look at our budgets, and measure our progress towards our goals. It’s an important part of benchmarking success and proving our contribution to the bottom line.

5 Essentials of B2B Sales and Marketing Alignment

Valasys

According to combined research by Marketo and ReachForce, companies with aligned marketing and sales teams are 67% more efficient at closing deals. Furthermore, another report from Marketo shows that integrating sales and marketing endeavors leads to 209% more revenue from marketing. B2B sales and marketing alignment presents remarkable opportunities for businesses to scale their revenue and realize their business bottom-lines.

Sales is ultimately successful only with marketing’s help — and vice a versa

Mereo

According to Marketo and Reachforce research, sales and marketing alignment can help businesses become 67% better at closing deals. Sales and marketing alignment remains a pervasive issue derailing selling organizations. According to HubSpot research , one in four companies indicate their sales and marketing teams are either “misaligned” or “rarely aligned.” And this misalignment is costing B2B companies 10% or more of lost revenue annually. Sales and Marketing Intersections.

17 ABM Statistics that will make you rethink your 2018/2019 strategy

Rollworks

A joint Marketo and Reachforce study found companies that use ABM become 67% better at closing deals when they sync their sales and marketing teams. Search for the term “account-based marketing” in Google Trends, and you will see that in the past three years it went from non-existent to very popular. But just like with other marketing concepts , there’s a lot of hype around the topic that makes people doubt its effectiveness.

B2C Marketing: What No One is Talking About 

Marketo

I had the pleasure of attending the Marketing Nation Summit recently where Marketo CEO Steve Lucas welcomed us to the Engagement Economy. For example: Firmographics— Detailed company characteristics have become widely available through LinkedIn or vendors such as Dun & Bradstreet and ReachForce. The post B2C Marketing: What No One is Talking About appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

B2C 91

The 4 Types of Data You Need to Identify Accounts for Your ABM Program

Engagio

You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. For example, knowing that a company uses Marketo, Salesforce, or SAP might just make them a more attractive candidate for your solution. Across many ancient philosophies and cultures, it’s believed that the universe is formed by the four essential elements: earth, air, fire, and water.

Dynamic Duo: Close More Deals with Sales and Marketing Alignment

Marketo

Author: Stacey Thornberry A joint Marketo and Reachforce research piece found that businesses are 67% better at closing deals when sales and marketing work together. MQL stands for marketing qualified lead—and represents a prospect who’s lead score (see above) adds up to an agreed upon value (at Marketo, we chose 100) with a combination of those multiple values: demographic/firmographic “fit” score, engagement score, and buying intent.

MQL 76

How to align sales and marketing with a lead management process

Leadfeeder

Leads from all their marketing sources feed into Marketo where they can then be scored and nurtured and passed to sales development when the lead is ready to have a sales conversation. Using tools like FullContact or Reachforce make it simple to round out a lead profile so that sales or marketing can score leads based on more than conversion activity. Despite good intentions there are still many loopholes in lead management that undercut sales performance.

Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone

Marketo

Businesses are 67% better at closing deals when sales and marketing are operating in lockstep, according to joint research by Marketo and Reachforce. Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Summer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

47 Top Account-Based Marketing Tools for 2018

Leadfeeder

ReachForce SmartSuite Pricing: Free. ReachForce is a tool focused on keeping business intelligence and lead data clean. Marketo Pricing: Upon request. Marketo is a well-known marketing automation platform that promises every tool you need for effective ABM: targeting and list-building; personalized, cross-channel engagement tools; account scoring; segmentation; analytics based on revenue; and more. This particular offering is the result of a partnership with Marketo.

How to Align Sales and Marketing with a Lead Management Process

Leadfeeder

Leads from all their marketing sources feed into Marketo where they can then be scored and nurtured and passed to sales development when the lead is ready to have a sales conversation. Using tools like FullContact or ReachForce make it simple to round out a lead profile so that sales or marketing can score leads based on more than conversion activity. Despite good intentions there are still many loopholes in lead management that undercut sales performance.

How to Align Sales and Marketing with a Lead Management Process

Leadfeeder

Leads from all their marketing sources feed into Marketo where they can then be scored and nurtured and passed to sales development when the lead is ready to have a sales conversation. Using tools like FullContact or ReachForce make it simple to round out a lead profile so that sales or marketing can score leads based on more than conversion activity. Despite good intentions there are still many loopholes in lead management that undercut sales performance.

The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Marketo

And Amy Hawthorne of Reachforce told me about new content on the Reachforce blog, The B2B Lead. Dave spoke on how to re-engage prospects to enhance his organization’s pipeline, and Emily shared secrets to lead scoring success - though both shared how they used Marketo to run and manage their campaigns during their presentation. This year’s MarketingSherpa B2B Marketing Summit was a great success.

47 Top Account-Based Marketing Tools for 2018

Leadfeeder

ReachForce SmartSuite Pricing: Free. ReachForce is a tool focused on keeping business intelligence and lead data clean. Marketo Pricing: Upon request. Marketo is a well-known marketing automation platform that promises every tool you need for effective ABM: targeting and list-building; personalized, cross-channel engagement tools; account scoring; segmentation; analytics based on revenue; and more. This particular offering is the result of a partnership with Marketo.

47 Top Account-Based Marketing Tools for 2018

Leadfeeder

ReachForce SmartSuite Pricing: Free. ReachForce is a tool focused on keeping business intelligence and lead data clean. Marketo Pricing: Upon request. Marketo is a well-known marketing automation platform that promises every tool you need for effective ABM: targeting and list-building; personalized, cross-channel engagement tools; account scoring; segmentation; analytics based on revenue; and more. This particular offering is the result of a partnership with Marketo.

How to Drive Your Marketing Automation Strategy Forward

Content Standard

You finally feel like you have a good understanding of all its capabilities, be it Marketo, Eloqua, Silverpop, or any of the dozen others out there, and your recurring nightmares of funky token values, misdirected emails, and misaligned segments have, for the most part, subsided. You’ve invested a lot of time and money into your marketing automation platform (MAP).

B2B Lead Management Market Heats Up

delicious b2bmarketing

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others.