crm-for-manufacturing-and-production 
Martech
APRIL 11, 2024
In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.
Marketing Craftmanship
AUGUST 18, 2017
For decades, the ONLY way to produce any type of printed material – ranging from sales & marketing brochures, to annual reports and informational flyers – involved a multi-step, time / people-intensive, costly process requiring a copywriter, graphic designer, a typesetter and a printing press. And that created a different problem.
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Choozle
JULY 24, 2020
Account-based marketing (ABM) is a strategic approach to business marketing that focuses efforts on a defined set of key target companies within a market. Through the use of technology, these marketers are able to capitalize on more robust data sets to indicate the current needs and purchase intent of target companies.
ClickZ
MARCH 16, 2020
30-second summary: Too often, the budget is wasted because the marketer driving the ship isn’t keeping pace with modern consumer behavior. The coming year holds great promise for digital marketers. Last year digital marketers wasted on average of 26% of their budgets on ineffective channels and strategies {Rakuten Marketing}.
Customer Experience Matrix
NOVEMBER 18, 2011
As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future. The first wave of marketing automation features for social media is now several years old. Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them.
SalesIntel
AUGUST 21, 2023
Without a shadow of a doubt, B2B marketing has immensely changed over the years. So as B2B industries become more competitive, we need to find more effective ways to market our products and services. That’s where personalization for B2B marketing campaigns comes in handy. What is Marketing Personalization?
TrustRadius Marketing
JANUARY 8, 2020
Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.
Expert insights. Personalized for you.
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