MarTech Conference: Some Random Impressions and Interesting New Vendors
Customer Experience Matrix
APRIL 2, 2015
I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. That said, the conference was still tremendously valuable, with a wide range of speakers covering the organizational, operational, and technical issues surrounding marketing technology management. There were about seventy vendors covering an extraordinary range of functions.