Raab Report: B2B Marketing Automation Vendors Are Making Incremental, Not Radical, Changes To Their Products
Customer Experience Matrix
AUGUST 20, 2012
Indeed, with 208 data points on 22 vendors, there’s so much data that it’s a challenge to make sense of it. Since we only added one new vendor for this edition and kept all the old ones, the vendor base itself is largely stable. Items with the greatest change in average score are the ones that vendors are adapting most rapidly.
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