Marketing Attribution Webinar Metrics White Paper 
Vision Edge Marketing
NOVEMBER 15, 2018
There are a variety of attribution model methods. For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? To do this you must enter the realm of optimization and attribution modeling.
Full Circle Insights
MAY 20, 2022
There is a steady interest in predictive analytics from B2B marketers – possibly related to the popularity of account-based marketing (ABM). In marketing, predictive analytics is about understanding the customer journey. Can predictive analytics help you accelerate the buying cycle? Viewing a blog post.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
JUNE 20, 2011
My review of Coremetrics Lifestyle raised the issue of measuring the impact of marketing materials on customer behavior. Of course, this is just one piece of the marketing attribution puzzle. What if the white paper is offered to everyone? Let’s start with the original impetus. Plausible, yes.
Full Circle Insights
NOVEMBER 10, 2020
The ultimate success of that strategy — an attempt to do more with less — will hinge on how efficient the marketing department is. John Wanamaker, department store magnate and marketing pioneer, famously said, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.”. White Papers.
B2B Marketing Analytics
AUGUST 2, 2020
Scrutiny around marketing budgets and the asks for returns from the marketing spend (ROI) have only increased in the current times. marketing teams are relying more extensively than ever before on marketing analytics to help guide the decision making around investments and execution. This is where.
B2B Marketing Analytics
FEBRUARY 4, 2019
Marketing Analytics and ROI are the 2 terms making a lot of noise across the marketing world to the point that they are almost beating “ ABM ” in the popularity. What do these terms actually mean for a marketer and why are they becoming a top priority for all marketing organizations?
Martech
FEBRUARY 28, 2023
Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition. Register today for “Build a Winning Marketing Attribution Framework,” presented by Chanel99 and learn how to overcome the top three challenges in marketing attribution.
Expert insights. Personalized for you.
138 
Let's personalize your content