Zoominfo

MARCH 2, 2021

When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. All it takes is a tap or swipe on a touchscreen. This is, of course, thanks to modern technology, but further focus has been put on finance and eCommerce innovation.

Enterprise Management 244

Enterprise Management Marketing Management B2B Peer-to-peer 244

Metadata

AUGUST 3, 2021

It can build brand loyalty than fends off competitors, and keeps clients coming back for more. Gong’s audience started as B2B sales professionals in the software/internet vertical, and our buyer is a VP Sales. We’re tired of the fluffy content in our LinkedIn feeds, with no real substance or actionable takeaways. That’s cohesion.

Webinar Metrics 98

Webinar Metrics B2B Thought Leadership Brand Identity Branding 98

Zoominfo

MARCH 2, 2021

The B2B Mobile Payments Landscape When hearing “mobile payments,” the first technologies to come to mind are probably peer-to-peer apps for consumers, like Venmo and Cashapp. All it takes is a tap or swipe on a touchscreen. The power of processing payments has now been optimized for mobile.

Enterprise Management 100

Enterprise Management Marketing Management Peer-to-peer B2B 100

Content Standard

NOVEMBER 6, 2020

“Together, these macro-forces are beckoning us into a time when content is easily monetizable, when talent is everywhere, where loyalty matters, and where trust and trust creators can power your business. Did you know that new parents only get four hours of sleep most nights? But are we prepared to seize the moment?

Marketing Budget Creation 99

Marketing Budget Creation Peer-to-peer Content Marketing Budget 99

Strategic-IC

SEPTEMBER 23, 2020

Get that right first and the rest (channel tactics, creatives, Martech, etc.) will all fall into place.". Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. And rightly so. ABM - Sounds new but is it? While Account-based Marketing may be getting a lot of attention right now it is not new - far from it.

Account Based Marketing 118

Account Based Marketing ABM Tactics Paid Search Agency 118

Buffer

OCTOBER 15, 2018

Influencer marketing is here to stay. Beauty, business, and tech influencers, among others, can help businesses to reach what can be difficult demographics. Savvy brands recognize consumers want honesty and are using transparency and openness as a differentiator in influencer marketing campaigns. Let’s dive in! Hailley : Hi everyone!

ROI 93

ROI Top of Funnel Advertising Agencies Paid Search Agency 93

Strategic-IC

SEPTEMBER 23, 2020

Get that right first and the rest (channel tactics, creatives, Martech, etc.) will all fall into place.". Account-based Marketing (ABM) is one of the hottest B2B marketing strategies of 2020. And rightly so. ABM - Sounds new but is it? While Account-based Marketing may be getting a lot of attention right now it is not new - far from it.

Account Based Marketing 62

Account Based Marketing ABM Tactics Paid Search Agency 62

Hubspot

JUNE 9, 2017

HubSpot doesn’t operate at nearly the same scale as BuzzFeed, and we aren't a strictly media company, but it made me wonder how our industry peers are getting the job done. It’s always valuable to look at how other organizations within your industry get things done every day. Were we dedicating enough resources to video content?

Hubspot 74

Hubspot Marketing Attribution Top of Funnel Advertising Agencies 74

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline. Eat 10 sandwiches, get the 11th free.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

chiefmartech

AUGUST 14, 2017

I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a lactose-intolerant maître fromager. Luckily, the symptoms are relatively mild — mostly involuntary rolling of the eyes and rapid finger twitching on the delete key.

Work Management 46

Work Management Marketing Management Planning Marketing Automation Services 46

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . But we all know it's not.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. This is hard work!

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

JUNE 23, 2010

Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. There is no better ‘bang’ for your buck than a well thought out and properly executed crowdsourcing initiative. This is where crowdsourcing comes in.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122