Linkedin, P2P and Twitter - B2B Marketing Zone

Social Media Best Practices with Your Oktopost Experts

Oktopost

APRIL 8, 2021

P2P over B2B. As Ben Collins Jones, Customer Success Manager at Oktopost, puts it: “If all of these networks were trying to achieve the same goal, trying to do the same thing, there would not be Facebook, Twitter, LinkedIn, etc. And what better way to keep our audience interested than with content?

Social Media

Social Media Practices Media Best Practices

Is It Really B2B, Or Something Different All Together?

ViewPoint

JANUARY 24, 2012

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. Logistics companies aren't on Twitter. We don't pitch our services to GE or Boeing. And that person has a name, a face and probably a LinkedIn account. You're a P2P marketer. Logistics companies aren't on Twitter.

P2P

P2P B2B Youtube Social Media

How Your Competitors’ Earned Media Can Power Up Your Content Marketing

ClearVoice

JANUARY 14, 2020

Also, if the original article is a trending topic on LinkedIn, you might be able to get it into the “Daily Rundown” or trending discussions by linking to the article and writing your thoughts as a status update. Use that quote in pitch materials, public-facing webpages, or social media posts for your business or service.

CMS Development

CMS Development Content Marketing Media Planning

30 B2B Social Media Tips for 2016

KoMarketing Associates

JANUARY 26, 2016

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Find a Relevant LinkedIn Group. Facebook is the most popular tool for retargeting but LinkedIn also has a feature.

Social Media

Social Media Media B2B Tips

Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

JUNE 27, 2023

I believe professionals working at B2B companies often get in their own way, overcomplicate how they market their product or service and think because they’re B2B, they have to be buttoned up and can only go to market a certain way. At the end of the day, we’re people talking to people. Do your sweeps, plan your content, experiment.

Marketing AI

Marketing AI Creativity Burn Rate B2B Thought Leadership

23 Outstanding Social Media Marketing Guides

Webbiquity

DECEMBER 16, 2014

Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. 52 Unique Ways to Create Social Media Magic by Rebekah Radice.

Social Media

Social Media Social Marketing Work Management Media

Build some social media marketing backbone you big wuss

Biznology

FEBRUARY 12, 2013

When you’re doing brand protection or customer service, even I have a apt sayings such as “hugs not horns” and “be kind for everyone you meet is fighting a hard battle.” Are people discussing your company, your product, your services, or you? Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*).

Social Media

Social Media Social Marketing Peer-to-peer Work Management

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

JUNE 18, 2019

In the early days, so much of my network I can tie back to Twitter because in its heyday before it became this nauseating crazy, political landscape of outrage and everything’s horrible, it was a really good place to meet people. Like, instead of posting on your own blog now, you’ve mentioned there is a lot of power in LinkedIn.

Copywriting

Copywriting Paid Search Agency Planning Advertising Agencies

Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

JUNE 18, 2019

In the early days, so much of my network I can tie back to Twitter because in its heyday before it became this nauseating crazy, political landscape of outrage and everything’s horrible, it was a really good place to meet people. Like, instead of posting on your own blog now, you’ve mentioned there is a lot of power in LinkedIn.

Copywriting

Copywriting Paid Search Agency Planning Advertising Agencies

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up. I hope that you’ll listen all the way through.

Video Marketing

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Directive Agency

JULY 8, 2019

At the end, we have a special interview with one of our employees here at Directive as well as part of the P2P, the peer to peer segment, so, please stick around. I think we all see it on LinkedIn, where, you know, some people are doing it a little bit more buttoned-up. I hope that you’ll listen all the way through.

Video Marketing

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

Directive Agency

JULY 15, 2019

He’s a great Twitter follow , he’s an even better person. It was trending on Twitter, it was trending on Reddit. So business potential three means that the topic that you’re covering … your tool, your product or service … is an irreplaceable solution within the topic. I highly recommend this.

SEO

SEO Paid Content Budget Programs Tools

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

DECEMBER 9, 2009

Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Most B2B websites I've seen push for P2P engagement which kind of goes along with the longer conversion cycle. Therefore, B2B marketers must think a bit differently in terms of target keywords, online content and link building.

Search Marketing

Search Marketing Online Marketing Work Management B2B Marketing

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Directive Agency

JULY 22, 2019

Obviously you can’t really be on Instagram or LinkedIn without knowing Gary Vaynerchuk, so you-. This is the worst: when I have this idea in my head for a LinkedIn post or some other Instagram thing, I’m like, “Oh, this is awesome. Because it’s tough to scale services. Sometimes it’s terrible.

Paid Content

Paid Content Paid Search Agency POS Work Management

Caring, Consistency, and the New Relationship Marketing

Convince & Convert

SEPTEMBER 15, 2011

I like to think of the acronym B2C and B2B as really being more like P2P now, people to people. For example, if somebody’s Twitter handle includes their name, you can still say, “Hi, Jay @JayBaer. I love HootSuite for Twitter. So, right now I am managing my own presence on Google+ and Twitter.

Curation

Curation Work Management Marketing Management Lock-In

B2B Marketing Zone

Social Media Best Practices with Your Oktopost Experts

Is It Really B2B, Or Something Different All Together?

Trending Sources

How Your Competitors’ Earned Media Can Power Up Your Content Marketing

30 B2B Social Media Tips for 2016

Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

23 Outstanding Social Media Marketing Guides

Build some social media marketing backbone you big wuss

Yours In Marketing Episode 1 – ft. Joel Klettke

Yours In Marketing Episode 1 – ft. Joel Klettke

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Yours in Marketing Episode 4 – Video Strategy with Ethan Beute

Yours in Marketing Episode 5 – SEO Tools with Tim Soulo

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Yours in Marketing Episode 6 – Starting a Podcast with Adam Posner

Caring, Consistency, and the New Relationship Marketing

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