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The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

The recently released B2B Marketing Skills Survey jointly done by Genius and BtoB Magazine reveals some new trends and contradicts certain popular beliefs. Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn.

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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

In the current issue of Inside Knowledge magazine, editor Jerry Ash raises the same question that Chris Hearne brought up in this blog a few days ago : If virtual is so great, how come conferences are booming? More and more, people are reaching out to their extended networks of colleagues to ask questions and share ideas and best practices.

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The Bamboo Project Blog

Buzz Marketing for Technology

There still doesnt seem to be a full recognition of the power of co-creation and the idea that Web 2.0 If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. As long as we persist in seeing Web 2.0

Web 2.0 100
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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Google Announces New Offerings in Real-Time, Mobile and Social Search. Linkedin and Twitter integrate. Social Networking Sites Account for More than 20 Percent of All U.S. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Sales 2.0,

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Gerhard - The Sales 2.0 Host

Smashmouth Marketing

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. What are the industry leaders you talk to saying about social media and it's impact on sales and marketing? Sales 2.0,

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.