Act-On

OCTOBER 23, 2018

Marketers are embracing LinkedIn Native Video, where they can dramatically increase engagement with prospects and others. Read our how-to guide for a winning strategy.

Linkedin 106

Linkedin Video Marketing Marketing Prospects Marketing & Strategy 106

Act-On

JULY 18, 2018

Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.

Linkedin 103

Linkedin Organization B2B Marketing Marketing & Strategy 103

Act-On

SEPTEMBER 24, 2023

LinkedIn groups are, in fact, still a thing. Because for folks like us, LinkedIn is a must. According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

Act-On

OCTOBER 11, 2023

You might have experienced something different in your career, or hear hot takes from podcast hosts and LinkedIn influencers on how they’ve discovered a better way. It can be separated into its own function, but if not, it usually falls under Brand. This is just a big-picture overview.

Paid Search Agency 180

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 180

Act-On

SEPTEMBER 26, 2023

You reach out to Ann (perhaps on LinkedIn) and tell her you were so inspired by her book that you wrote a post about it. So you write a blog post titled “7 Lessons from Ann Handley’s ‘Everybody Writes’ That Grew Our Email Subscribers by 30%.” But you don’t stop there. You must be authentic.

SME 141

SME FAQ Domain Link Building 141

Act-On

APRIL 26, 2024

There is so much noise across so many systems — LinkedIn messages, email, ads, calls from BDRs. And our marketing leaders agree that scaling audience segmentation and delivering tailored messaging is essential to achieving their goals. The biggest challenge across the years has been, ‘ How do you rise above the noise?

130

130

Act-On

APRIL 26, 2024

Maybe the company is too small, maybe the title wasn’t a good fit after all, or maybe they seemed like they weren’t a real person because the SDR couldn’t find them on LinkedIn,” says Suzy. Suzy advises making this field a dropdown list of set options, rather than an open text field, to make analysis easier.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130