Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Convince & Convert

MAY 4, 2010

They can’t possibly employ all of the people with the skills required to successfully lead organizational change and the adoption of emerging technologies. Well, if organizations didn’t need consultants, then I wouldn’t have a job. I’d argue that organizations in this economy are lean by necessity.

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

SEPTEMBER 14, 2010

You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table. At the end of the day however, does it matter? link] Henry Great post.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

FEBRUARY 10, 2010

Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost. They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Convince & Convert

FEBRUARY 5, 2010

Also, the screened image leads the eye towards your image at the right. link] Jacki Mieler I voted…and my choice is pulling into the lead! sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Option 3 will blend too much with the rollovers. I like number 1, except for the search box.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

APRIL 28, 2010

Look to Yelp and Forums When you get beyond social networks, the heaviest concentration of influential impressions is on ratings and reviews sites (32%), followed by discussion boards/forums at 29%. In particular, sales and leads (as opposed to chatter, sentiment, buzz, purchase intent, etc.). Sore spot with us PR types.)

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Martech Advisor

JANUARY 2, 2020

A social media manager is responsible for your brand's social media activities that include social media planning, automation, advertising, content creation, publishing, and analytics. Social media marketing is an important marketing function that includes a lot of activities on a daily basis.

Social Media 131

Social Media Work Management Marketing Management Media 131

Convince & Convert

APRIL 1, 2010

Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders. I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. Melanie Bravo Mssr.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Be where your customers are. It’s not hard, it’s complicated.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

JUNE 22, 2010

That's where I think you hit the nail on the head in your second paragraph: social media has tremendous “potential&#. Social media is still evolving and until a solid few years of research can prove that there is definite ROI in utilizing company-wide social media plan, most companies will still consider it only a fad.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

APRIL 13, 2010

Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Their support, open ears, and ability to lead by example. link] Scott R. Know your audience.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MARCH 3, 2010

My big issue with digital in general (and social media in particular) is that all too often tactical tools are held up as strategic solutions. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. And when it’s your turn to lead, remember that united we stand, divided we fall. I don’t believe in a “digital divide.” Just get started.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. I’m talking about qualified, sales-ready leads.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 11, 2010

Not drive sales revenue or create leads. The parts that prompt people to DO things — like buy or become part of a system of VALUE EXCHANGES (prompts) that leads to a sale. Here we're talking about listening [link] Jeff Riddall Good stuff RT @DavidFung2: 4 Steps to Drive Sales with a Social FAQ – [link] [link] Eric M.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

APRIL 15, 2010

is Crucial to your Content Marketing Strategy 4 Steps to Drive Sales with a Social FAQ Build Your Brand a Social Content Ladder in 5 Steps [link] Jeremy Victor Jay, Congrats – I completely understand your feeling of affirmation as that is exactly the way I felt about [link] making the Junta42 at #24.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

JULY 14, 2010

Its important to set marketers expectations correctly because when marketers go in expecting social media to preform primarily as a direct response channel to drive sales and leads and are unwilling to consider the value the channel adds in engaging customers and building loyalty, they are likely to wind up disappointed.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants. link] Yael Davidowitz-Neu Kyle, thanks for the comment.

Social Media 129

Social Media Media Paid Search Agency Webinar Metrics 129

Convince & Convert

APRIL 14, 2010

“helpful tip&# ) there should be a reaction (a customer takes a step closer to a sale or lead). Now I know it is for social media gurus but for me it's not. [link] jeff_molander But let us not forget or underestimate the importance of marketing science. That is, for every corporate action (ie. I hope this makes sense.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. That’s hardly the approach of committed email slayers. Why is this?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

JUNE 11, 2010

link] Amber Naslund Looks like Real Time Revolution is in the lead for book titles…what's your take? It speaks to the real-time nature of Social Media. link] Daniel Beatty RT @AmberCadabra: Looks like Real Time Revolution is in the lead for book titles…what's your take? Brian Shaler Oh, even better!

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

MARCH 18, 2010

Suggesting otherwise is making a false promise and leading to the idea that Social Media can somehow totally replace other forms of advertising. In most cases Facebook and Twitter don't create fans and followers out of space, but has the potential to build on prior relationships and experience with a brand.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Companies should follow, not lead, their customers across the social Web. Few understand and submitt all emails to the social networking sites liked LinkedIn when they can be verfied.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. link] Michael Good post, thank your for this.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

AUGUST 31, 2010

I’ve gone off on a bit of a tanget and I might be the lone voice in the wind on this, but bringing it back around to say: social media can be a conversation in a SOCIAL setting. I think that is what leads to comment-less blogs and promotional updates. They ultimately want sales. Im Jay Baer.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

JUNE 3, 2010

Of these trends, the biggest is the embedding of services into online infrastructure, because the line of demarcation between your website and our social networks is going to get very fuzzy over the next few years. Do you think the ownership issue could lead to a privacy issue similar to FB?

Social Media 111

Social Media Media Webinar Metrics Marketing & Strategy 111

Convince & Convert

SEPTEMBER 1, 2010

Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. I would say that you don’t have to necessarily go into Social Media (or any other marketing initiative) expecting to fail. Can you blame them?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

MAY 20, 2010

And it’s about behavior that leads to dollars. Premature Calculation The problem with the pet naming approach is that you end up having the “is this working&# conversation when the social media program is already in operation, which forces you to conduct statistical gerrymandering to determine which measures are relevant.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

B2B Marketing Zone Posts

AUGUST 3, 2010

The Sweet Spot: We’re all ‘smarketers’ now - Follow the Lead , July 8, 2010 Sam Zales. Blog to Generate Leads - Lead Views , July 16, 2010 The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Free Download: 2010 Online Marketing Blueprint.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

APRIL 8, 2010

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#.

Paid Search Agency 137

Paid Search Agency Content Social Media PR 137

Convince & Convert

SEPTEMBER 21, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. link] Mark Levy Great list Jay. A must bookmark!

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. God knows what those will be.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. God knows what those will be.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

AUGUST 4, 2010

Marketers stuck in roles that task them to constantly represent controversial doings while having no influence to solve the probs that lead to the angry customers due to corporate structure. 2) Kara is right, social media is still relatively new. Trying to influence and solve can even make things worse due to egos.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

JUNE 8, 2010

I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. SuzanneVara [link] Suzanne Vara Listen.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Online Marketing Institute

OCTOBER 31, 2010

Flowtown allows you to take email addresses (like the people subscribed to my newsletter) and determine in which social networks they are active. Also check out Gist [link] – helps with seeing the connection between your various social networks in a dashboard setting. link] Mark Levy Great list Jay. A must bookmark!

Social Media 40

Social Media Paid Content Tools Media 40