SnapApp
JANUARY 22, 2019
We tend to get caught up focusing on more: More sales, more traffic, more leads. And having more leads is also not necessarily better, but having better leads? That’s the key message of a webinar we did about qualified leads recently, and it speaks to a lot of what’s going on in marketing right now.
PureB2B
APRIL 26, 2022
Finding in-market leads for B2B businesses is crucial to achieving revenue goals. And in today’s buyer-focused sales landscape, it’s important for reps to always be developing new techniques and strategies for effective prospecting. Sales qualified leads: Past the MQL stage, an SQL is someone who’s in the market to make a purchase.
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ViewPoint
APRIL 28, 2015
The ways sales executives follow up on leads is a little like trying to win games with the Hail Mary. If you are sending raw, unfiltered and mostly unqualified leads to sales they will never follow-up on them. They simply don’t know how to follow-up a lead. This time the QB ran it in for the touchdown.
ViewPoint
FEBRUARY 23, 2018
Just try to pass them on to your field sales team and you’ll see. Because the chances are pretty low—probably 3% to 4% at best—that any of these names are bonafide opportunities if you are a B2B company with a complex sales process. Sales won’t spend the time it takes to cull through 100 so-called leads for 3 to 4 good ones.
Marketing Insider Group
JULY 13, 2010
While social media is all part of a consumer revolution of peer-to-peer conversations and consumer-generated content, the Toolbox.com report states there is room for marketers to contribute since “online communities are open for participation and welcome the information and insights that their companies can add to the conversation.”
PureB2B
AUGUST 19, 2018
It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed of phases required to sell a product or service. Nurture Your Leads.
PureB2B
AUGUST 19, 2018
It’s said that it takes around 84 days to convert a lead into an opportunity, and another 18 days to turn it into a deal—all of which may only have a 6% success rate regardless of how long you’ve worked on it. The sales cycle is composed of phases required to sell a product or service. Nurture Your Leads.
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