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The Top 10 B2B Digital Marketing Strategies for 2020

Webbiquity

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. Without research, marketers have less data for helping the sales team address the main points of potential customers.

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SaaS CAC: A Guide to Customer Acquisition Costs

Single Grain

CAC ( customer acquisition costs ) refers to the total amount you spend to acquire a new customer – including all the sales and marketing expenses that you pay to get those customers. Here are some of the top reasons why CAC is important for SaaS businesses: It helps you find the best customer acquisition channels and tactics.

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How Gretta Van Riel Used Her 16M Social Media Following to Grow Her Businesses

Single Grain

Gretta Van Riel is a serial entrepreneurship and social media influencer who has built many an online business, like SkinnyMe Tea , The 5th Watches , Drop Bottle , Hey Influencer , and many more. On launch day, we did $100,000 in sales, and on our first birthday we did $1,000,000 in sales in one day. Updated October 2023.

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B2B Lead Generation Boosters: 25 Rocket-Fueled Strategies and Ideas to Propel Your Pipeline

NetLine

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Made using Midjourney What is B2B Lead Generation?

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What Is Content Marketing? Definition, Types, Best Practices, Benefits, and Examples

Martech Advisor

What Is a Content Marketing Funnel? Social Media Marketing. Social media platforms allow you to amplify your content distribution efforts. If you're posting on social media platforms organically, you need to double down on enagaging formats to increase your reach. What Is a Content Marketing Funnel? Let's begin!

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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

It’s important to think about buyers’ needs throughout the keyword research process, as well as during content creation. However, you shouldn’t overlook the importance of a well-constructed landing page to improve conversions and generate leads. With this, you must reconsider their keyword research process.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

It’s hardly news that B2B sales and marketing teams aren’t always on the same page. And it’s not just arguments over lead quality. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. But in top-performing organizations, sales and marketing are closely aligned.