SalesGrape
AUGUST 14, 2023
A/B Testing for Telemarketing Lead Generation Campaign Telemarketing has long been a popular method for generating leads and driving sales. However, with the increasing competition in today’s market, it is essential to optimize telemarketing campaigns to ensure maximum effectiveness.
The Point
SEPTEMBER 19, 2012
When our agency works with open source, freemium, and cloud software companies we normally recommend those clients extend their lead nurturing programs to include at least one or two emails after the expiration date – say, a week later and then two weeks after that.
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ViewPoint
JULY 23, 2013
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. It’s way ‘old-school’ to try and kick-start sales by dramatically jumping up sales lead quantity, and then rely on the sales channel to deal with it.
Webbiquity
JULY 12, 2016
Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Sample review: “The software, analytics, and support are amazing. Marketing can’t be automated.) Pricing: contact vendor. Showcase reviews: SnapApp.
markempa
AUGUST 24, 2007
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! He explained that his company had invested "big dollars" to install a new marketing automation software system. It just doesnt happen.
ViewPoint
OCTOBER 9, 2013
Finding leads isn’t the hard part, but unqualified leads are just “ash and trash”, according to my latest PowerViews guest, James Obermayer, sales manager extraordinaire. There are also so many automated software programs out there that marketing, especially, has become confusing for the average marketer.
Online Marketing Institute
JULY 31, 2009
Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)
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