ClearVoice

APRIL 30, 2020

Businesses of all shapes, sizes, scope, and industries are trying to turbocharge their lead generation efforts. Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What does a “good lead” look like anyway? Get answers to these questions about lead gen — and so much more! What Is Lead Generation? What is a Lead? Pretty simple, right?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

KoMarketing Associates

SEPTEMBER 1, 2020

Many marketers excel at lead generation, but new research shows that they still face a number of challenges when it comes to establishing relationships for lead conversion. Other obstacles include lack of budget/resources (42%), targeting of leads (38%) and a lack of data on leads (29%).

Lead Generation 161

Lead Generation Marketing Report Generation Ad Building 161

SalesGrape

NOVEMBER 19, 2023

Understanding the Unique Challenges of B2B Lead Generation in the Pharmaceutical Sector Lead generation is a critical aspect of any business, and it holds particular significance in the pharmaceutical sector. However, generating high-quality leads can be challenging due to various factors unique to this industry.

Cost per Lead 91

Cost per Lead Lead Generation CPL Generation 91

KoMarketing Associates

APRIL 9, 2019

Maybe… but probably what you really want is better leads. It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. Leads that become closed deals and real revenue. Only 46% said it was lead quantity. Only 46% said it was lead quantity.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Zoominfo

JULY 24, 2019

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. That won’t change.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

Only B2B

OCTOBER 16, 2023

In the ever-evolving landscape of B2B (Business-to-Business) sales and marketing, two critical strategies stand out as linchpins in driving growth and success: B2B Appointment Setting and Lead Generation. These leads may come from various sources—website inquiries, content downloads, social media engagement, or even referrals.

Lead Generation 62

Lead Generation Sales Qualified Leads Allocation Lead Scoring 62

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? With businesses constantly searching for new customers, it’s no wonder that B2B lead generation has become a top priority for marketers.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Oktopost

JULY 15, 2020

Not a bad zinger, but here we are four years later and LinkedIn is widely acknowledged as an invaluable resource not just for headhunters and job seekers, but for marketers and sales professionals too. For B2B marketers, the importance of LinkedIn cannot be overstated. Why LinkedIn Lead Generation is Perfect for B2B Marketing.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Scoop.it

SEPTEMBER 7, 2022

The process of lead generation is basically collecting contact details from prospective customers and building meaningful relationships with them. Knowing that today’s customer journeys get longer and more complicated, marketers like to see leads as new conversions. Consider hosting free webinars. LinkedIn slides.

Lead Generation 76

Lead Generation Lead Scoring Lead Ranking Top of Funnel 76

KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. Focus on lead quality.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

markempa

OCTOBER 6, 2014

Tweet More often than not, there seems to be a disconnect between Marketing and Sales. How does your sales team perceive the leads Marketing produces? They complain about lead quality. They complain about lead volume. The say leads, what leads? Marketing gives us leads? Be flexible.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

MarketJoy

APRIL 7, 2022

Why You Need Effective Buyer Personas for B2B Lead Generation. If you’re outsourcing your B2B lead generation to an agency, they will need to understand your ideal customer profile in order to run an effective campaign. To ensure high-quality lead generation, you need to understand how your audience thinks.

Buyer Personas 98

Buyer Personas Ideal Customer Profiles Lead Generation Sales Qualified Leads 98

Televerde

FEBRUARY 27, 2023

Identifying and converting leads can be challenging without proper alignment between the marketing and sales teams. Investing in sales lead generation services is key to success, as it can help streamline the process and ensure that you pursue the right leads. What are Sales Lead Generation Services?

Lead Generation 52

Lead Generation Marketing Budget Sales Leads Work Management 52

PureB2B

NOVEMBER 10, 2021

As a demand generation marketer focused on quality leads, creating a solid lead generation strategy should be at the top of your “to-do” list. However, there’s a chance that your lead generation plan needs to pivot or evolve over time with your targeted buyer persona.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

Outgrow

AUGUST 6, 2021

12 Best Lead Generation Ideas to Implement in 2021. Lead generation is the cornerstone of every marketing effort for both B2C and B2B businesses alike. But the hours spent on generating quality leads must be fruitful. Interactive content is your best friend when it comes to lead generation.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

SmartBug Media

MAY 28, 2020

For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year.

Marketing Qualified Leads 117

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 117

Zoominfo

OCTOBER 5, 2021

Websites are foundational to most B2B lead generation strategies. This is the place where all your marketing efforts culminate, so it’s understandable that inbound web traffic is like a pile of gold for marketing teams. The same method can work for account-based marketing , too.

Sales Qualified Leads 100

Sales Qualified Leads Ideal Customer Profiles Traffic Lead Scoring 100

New North

MAY 8, 2023

The primary metric of interest in any meaningful B2B marketing strategy effort will always be generating leads. But many B2B businesses struggle to find their momentum when it comes to successful lead generation via digital marketing. If you’re an MSP in the early stages of defining a lead gen strategy?

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Televerde

MARCH 28, 2023

Outsourced lead generation saves you hours of time and valuable resources. However, the actual returns of your outsourcing depend on what you do BEFORE and AFTER your lead generation campaigns. Lead generation outsourcing is just one part of a big strategy. Should You Outsource Your Lead Generation?

Lead Generation 52

Lead Generation Ideal Customer Profiles Lead Ranking Sales Qualified Leads 52

Valasys

APRIL 29, 2021

Organizations should keep up and constantly adjust to build up their advanced techniques ofdigital marketing. Web-based media and Search Engine Marketing(SEM) are inseparable from Lead Generation. Lead Generation should be at the core of your marketing plans.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Generation 52

MarketJoy

NOVEMBER 17, 2022

You could be doing everything right — using content marketing and engaging with your audience — but if you’re not seeing the results you want, you might be making some mistakes with your lead generation strategy. In this blog post, I’m going to show you the 5 biggest lead generation mistakes businesses need to stop making.

Lead Generation 59

Lead Generation Lead Ranking Lead Scoring Marketing Qualified Leads 59

BOP Design

MARCH 30, 2021

Email marketing continues to be a fantastic method for nurturing B2B marketing leads. In the first post of our four-part series on email marketing, we take a look at best practices for using B2B email marketing for lead nurturing. 73% of successful content marketers nurture subscribers, audiences, or leads.

Lead Nurturing 117

Lead Nurturing Planning Top of Funnel Work Management 117

PureB2B

FEBRUARY 24, 2022

For every successful marketing strategy, there are several core tactics that help tick key requirements off the list. In terms of the lead generation component, you can’t go wrong with content syndication. It can also bolster your database and pipeline as new leads. Better Leads Through Content Syndication.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

KoMarketing Associates

MARCH 3, 2021

Marketers continue to test the waters in terms of automation, and new research suggests that it’s the high growth marketing firms that are seeing the most success in this area. vs. 16.6%) to have a highly mature marketing and sales automation strategy in place, compared to their counterparts. Additionally, 46.6%

Growth Marketing 292

Growth Marketing Studies Automation Marketing Management 292

markempa

OCTOBER 13, 2014

Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. The best marketers approach their work like a portfolio manager would run a mutual fund. A while ago, I created a mind map of lead generation channels for my book Lead Generation for the Complex Sale.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

PureB2B

FEBRUARY 24, 2022

For every successful marketing strategy, there are several core tactics that help tick key requirements off the list. In terms of the lead generation component, you can’t go wrong with content syndication. It can also bolster your database and pipeline as new leads. Better Leads Through Content Syndication.

Lead Generation 62

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 62

markempa

DECEMBER 15, 2014

Tweet Proactively building relationships with influencers and industry experts and is a powerful way to generate leads and positive word of mouth (WOM). Most of us know this as influencer marketing , aka influence development. They will continually seek out other relevant resources that could possibly help their clients.

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 20, 2016

Have you ever wondered about how can you use LinkedIn for better lead generation and business. Then came a couple of decades of marketing positions – mostly in the technology industry. I see sales and marketing people trying too hard to automate and template-ize their actions, focusing on quantity and not quality.

Lead Generation 120

Lead Generation Linkedin Sales Qualified Leads Generation 120

PureB2B

DECEMBER 9, 2020

Marketing has multiple facets to it’s over-arching structure. Whether or not your focus is on demand generation or lead generation as a practice, you’re more than likely encompassed by its processes throughout your day. So, the question stands- “how can I generate demand while also producing leads?”

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Lead Generation Demand 62

markempa

DECEMBER 29, 2014

Read on to find out what B2B Lead Roundtable Blog posts were shared the most as well as the three topics B2B marketers valued most in 2014. Topic #1 — Lead generation is king. Lead generation was a huge topic for 2014 and for good reason. But what’s the best way to optimize your lead gen efforts?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Generation 120

The Point

AUGUST 20, 2015

Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Marketing automation has yet to solve the reporting issue. B2B marketers are focused on the short term, to their detriment.

Lead Generation 100

Lead Generation Demand Generation Agencies Lead Scoring Lead Ranking 100

markempa

OCTOBER 14, 2012

Tweet We surveyed 1,915 marketers for the 2012 MarketingSherpa Lead Generation Benchmark Report , and asked them about their most widely used lead gen practices. Which of the following lead generation tactics does your organization currently use? Email Marketing. Is email a lead gen tactic?”

Lead Generation 120

Lead Generation Email Marketing Lead Scoring Lead Ranking 120

SmartBug Media

MAY 28, 2020

For most inbound campaigns, success is measured by the number and quality of leads generated. Through extensive persona development and by building out a Buyer’s Journey, marketers can start identifying high-priority leads and begin forecasting lead generation metrics for the upcoming year.

Marketing Qualified Leads 66

Marketing Qualified Leads Sales Qualified Leads Lead Ranking Lead Generation 66

DealSignal

APRIL 10, 2024

Due to the volume of content and online resources in nearly every industry, most people on your buying committees can perform their own research on their own time and are likely to make a decision before ever talking to your sales team. B2B buyer behavior has shifted dramatically to independent, online research.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Oktopost

JUNE 13, 2017

As a B2B marketer, your leads are your life net – you need them for survival. Because of this, you constantly need to find ways to leverage existing resources for effective lead generation. If your search has led you to social media, then you’re in the right place. With an estimated 2.34

Lead Generation 117

Lead Generation Social Media Effectiveness Generation 117

DealSignal

DECEMBER 28, 2021

What Is Demand Generation Marketing? Demand generation marketing is a strategy that marketers use to generate brand awareness and interest in a product or solution at scale, leveraging several disciplines within marketing. Demand Generation Strategy and Tactics. Demand gen strategies.

Demand Generation 52

Demand Generation Sales Management Lead Generation Lead Ranking 52