article thumbnail

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

Get the answers to these questions and many others here in more of the best articles and blog posts on search engine marketing (SEM) from the past year. 10 tips for extending paid search growth by iMedia Connection. Study Confirms Display Ads, Paid Search Work in Concert by MediaPost Online Media Daily. Tweet This!

article thumbnail

Now Available: Guide to Blending Search and Display

KEO Marketing

Consider these statistics: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%). iProspect ). Specific Media ).

Display 48
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile marketing provides an even greater opportunity for search engine marketers (and internet marketers in general) to entrench themselves as a vital part of B2B marketing strategy.

article thumbnail

Marketer’s Guide to Blending Search and Display

KEO Marketing

A few important statistics to consider: Search for related brand terms saw an average lift of 278% among consumers exposed to display advertising. Almost as many internet users respond to display ads by performing a search on a search engine (27%) as those who click on the ad itself (31%). iProspect ).

Display 48
article thumbnail

Social Networking - On Second Thought.

WebMarketCentral

In the same issue of iMedia Connection, John Tawadros of search engine marketing firm iProspect makes the case for social networks being just another form of search marketing. He points out that "whether you like it or not, your brand is probably already a topic being discussed.

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads.