Intent Data, Profiling, Sales Cycle and Zoominfo

How ZoomInfo Helped Three Customers Propel Their GTM Strategies

Zoominfo

JULY 5, 2023

At the recent Forrester B2B Summit North America, ZoomInfo founder and CEO Henry Schuck sat down with leaders from Smartsheet, Sendoso, and BlueOcean to talk about the practical ways ZoomInfo has helped them optimize productivity and align their sales and marketing goals.

Marketing Analytics Tools

Marketing Analytics Tools Zoominfo Ideal Customer Profiles Marketing & Strategy

3 Ways to Use Intent Data in Marketing

SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Retain and upsell customers.

Intent Data

Intent Data Work Management Intent Marketing Management

A thorough guide to Intent data marketing 2023

Valasys

APRIL 3, 2023

It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers. What exactly intent data? Breaking up “intent” and “data” independently, a much clearer picture is in view.

Intent Data

Intent Data Intent Marketing AI Marketing Analytics Tools

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

Sales Intelligence Tools: A Guide to Predictive Prospecting

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. What is Sales Intelligence?

Ideal Customer Profiles

Ideal Customer Profiles Budget Programs Enterprise Management Tools

Three Ways Data Can Improve Your ABM Strategy

Webbiquity

JUNE 20, 2017

Data can be used to improve the account selection process by providing you with the information needed to develop an ideal customer profile (ICP). According to a recent study , high-quality data has led to 35-40% higher average contract value (ACV) for each account that’s landed. Easy Personalization.

Account Based Marketing

Account Based Marketing Ideal Customer Profiles ABM Zoominfo

7 Ways to Align Marketing and Sales Teams

Zoominfo

OCTOBER 5, 2021

This has major consequences for both the marketing team and their sales counterparts. “If If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Ranking

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel

In Space, No One Can Hear You Click

NetLine

OCTOBER 30, 2023

But beyond leveraging first-party data from a platform like NetLine, how can sales and marketing teams action engagement data to create meaningful, personalized experiences for their buyers? And while you may have a profile of who your buyers are, being able to engage them is another challenge entirely.

Intent Data

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking

The Sales Prospecting Strategy Guide

Zoominfo

FEBRUARY 23, 2021

While every sales process is unique, there are central, universal elements that high-growth organizations use to tactically engage qualified buyers. Understand your Ideal Customer Profile (ICP). The root of unproductive B2B sales prospecting is a lack of understanding. Does ZoomInfo support sales prospecting?

Sales Management

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling

10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

FEBRUARY 19, 2024

Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them. Intent data, in particular, holds immense potential in driving more sales. Failure to leverage this valuable resource represents a missed opportunity in the ever-evolving landscape of B2B sales.

Sales Management

Sales Management B2B Sales Top of Funnel Marketing & Strategy

6 Steps To Optimizing Your Sales Process

Zoominfo

SEPTEMBER 14, 2020

And once you’ve closed a deal, you start all over again (hopefully with a better list of referrals or repeat sales). Yet a B2B sales cycle can take anywhere between three and nine months , sometimes, even longer. Less time: The B2B sales cycle is long. If you don’t know where to start, always turn to the data.

Top of Funnel

Top of Funnel Ideal Customer Profiles Process Optimization

6 Steps To Optimizing Your Sales Process

Zoominfo

SEPTEMBER 14, 2020

While different companies may incorporate different steps, most sales processes involve Prospecting Initiating contact Identifying needs Presenting offers Establish KPIs Closing a deal And once you’ve closed a deal, you start all over again (hopefully with a better list of referrals or repeat sales). It seems pretty simple, right?

Top of Funnel

Top of Funnel Ideal Customer Profiles Process Optimization

How to ABM Like a Boss (Part 4): Select Your Target Accounts

Engagio

NOVEMBER 19, 2020

The first step in this process is defining your Ideal Customer Profile. Step 1: Define your Ideal Customer Profile (ICP) and conduct a “won” Sales analysis. Your ICP is a prototypical company that fits the profile of your best customer. Intent data. Engagement data. The length of the sales cycle.

Demand Generation

Demand Generation Ideal Customer Profiles Account Based Marketing ABM

10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel

FEBRUARY 19, 2024

Yet, many businesses fall short by not fully leveraging the wealth of B2B data available to them. Intent data, in particular, holds immense potential in driving more sales. Failure to leverage this valuable resource represents a missed opportunity in the ever-evolving landscape of B2B sales.

Sales Management

Sales Management B2B Sales Top of Funnel Marketing & Strategy

SalesIntel PredictiveIntent Vs. ZoomInfo Intent Signals

SalesIntel

OCTOBER 23, 2023

Intent data has emerged as a powerful tool for sales and marketing teams, enabling them to prioritize leads and focus their efforts on the most promising opportunities. SalesIntel and ZoomInfo are prominent players in intent data solutions, offering unique approaches to harnessing buyer intent.

Intent Signal

Intent Signal Zoominfo Intent Bombora

Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

OCTOBER 21, 2021

This is a perfect analogy to what actually occurs in the sales process , where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Free Trial A Sales Funnel Has Four Stages: 1.

Sales Management

Sales Management Top of Funnel Sales Qualified Leads Work Management

The Evolution of ABM: 3 Forces Driving the Future of Marketing

Zoominfo

NOVEMBER 6, 2023

We’re very proud to say that ZoomInfo has been named a Visionary in the 2023 Gartner ® Magic Quadrant™ for Account-Based Marketing for our Ability to Execute and Completeness of Vision. Intent Data Takes Center Stage Without a solid data foundation, account-based campaigns can’t reach their full potential.

Account Based Marketing

Account Based Marketing ABM Ideal Customer Profiles Marketing Analytics Tools

Sales Intelligence: What to Expect When You’re Prospecting

Zoominfo

APRIL 23, 2020

But there’s data, and then there’s data. It’s not hard to find data: a company name and phone number, employee count, revenue, maybe direct numbers and email addresses, job titles. But long, complicated sales cycles need more than just names and numbers. Data Quality and Management.

Ideal Customer Profiles

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management

Using Intent Data to Improve ABM Campaigns

Zoominfo

OCTOBER 5, 2021

According to a Demand Gen Report Survey, 80% of companies that leverage intent data say it helped with ABM account prioritization and scoring. Here are five ways intent data can improve your ABM campaigns. 5 Ways Intent Data Can Improve Your ABM Campaigns 1. Get a Demo 2.

Intent Data

Intent Data Account Based Marketing ABM Intent

How to Build an Intent-Based Marketing Approach into Your Efforts with ZoomInfo

SmartBug Media

SEPTEMBER 21, 2023

One Demand Gen Report survey found that 80 percent of companies that are already using intent data have noted that it has helped them with lead prioritization and scoring. So how does intent-based marketing work, and how can your team leverage resources like ZoomInfo to boost your marketing with perfectly timed and tailored messages?

Zoominfo

Zoominfo Ideal Customer Profiles Intent Ad Building

Data Enrichment: How to Target the Entire Buying Committee

Zoominfo

NOVEMBER 8, 2023

This is where traditional CRM systems, which often contain a patchwork of inaccurate or incomplete data, can fall short. The sales cycle gets longer, and the likelihood of closing a deal shrinks. No manual data entry necessary. The result? That doesn’t have to be the end of the story. Get a Demo 2.

Buy

Buy Ideal Customer Profiles Marketing Analytics Tools Zoominfo

Sales Prospecting Strategy Guide: 4 Steps to Find More Prospects

Zoominfo

JANUARY 27, 2023

Sales prospecting is a foundational element for a revenue team — it’s the practice of identifying and connecting with potential customers to initiate the sales cycle. In this guide, we’ll explore ways you can improve your sales prospecting to spend less time finding new prospects and more time closing them.

Ideal Customer Profiles

Ideal Customer Profiles Buyer Personas Intent Data Lead Scoring

Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

Zoominfo

MAY 14, 2020

Behavioral information is only predictive when combined with well-defined firmographic data and demographic criteria that fit the ideal customer profile. Type #1: Fit Data. Fit data is the basics: the right contact at the right company. These are the data points that indicate that conditions are favorable for a change.

Ideal Customer Profiles

Ideal Customer Profiles Enterprise Management Work Management Marketing Management

7 Common Types of Dirty Data and How to Clean Them

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting.

Ideal Customer Profiles

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo

Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

Zoominfo

MAY 14, 2020

Behavioral information is only predictive when combined with well-defined firmographic data and demographic criteria that fit the ideal customer profile. Type #1: Fit Data Fit data is the basics: the right contact at the right company. These are the data points that indicate that conditions are favorable for a change.

Ideal Customer Profiles

Ideal Customer Profiles Enterprise Management Work Management Marketing Management

Ultimate Guide to the Data-Driven Sales Funnel

Zoominfo

NOVEMBER 9, 2020

This is a perfect analogy to what actually occurs in the sales process, where information starts out broad in the beginning and gets incredibly granular towards the end. Implementing a sales funnel helps business development leaders understand its entire sales cycle. Related blog: What is intent data?

Sales Management

Sales Management Top of Funnel Sales Qualified Leads Work Management

10 Best Sales Intelligence Tools to Consider for Your Business

SalesIntel

AUGUST 16, 2021

SalesIntel lets you identify and reach millions of decision-makers by providing technographic, firmographic, and buying intent data. The filters help you to target companies according to the technologies they use, company size, location, their buying intent signals, and more. Try SalesIntel for Free. InsideView.

Sales Management

Sales Management Top of Funnel Bombora InsideView

Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

JULY 14, 2023

B2C sales often happen directly between the business and the consumer without a salesperson, or with a very short sales cycle — once someone walks in the showroom door, they are ready to buy. If you’re looking to get even more specific, then you can look to develop an ideal customer profile, or ICP.

Paid Content

Paid Content Planning Marketing Report Marketing Budget

4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

SEPTEMBER 9, 2020

Leveraging intent data to uncover relevant content consumption across the web from particular companies that match your ideal customer profile is usually a good starting point to identify active research happening within your market. On the other hand, what if no one is actively looking for your product or service?

Top of Funnel

Top of Funnel Ideal Customer Profiles Acquisitions Sales Qualified Leads

4 Points of Failure in the Typical Customer Acquisition Funnel

Zoominfo

SEPTEMBER 9, 2020

Leveraging intent data to uncover relevant content consumption across the web from particular companies that match your ideal customer profile is usually a good starting point to identify active research happening within your market. On the other hand, what if no one is actively looking for your product or service?

Top of Funnel

Top of Funnel Ideal Customer Profiles Acquisitions Sales Qualified Leads

B2B Marketing Zone

How ZoomInfo Helped Three Customers Propel Their GTM Strategies

3 Ways to Use Intent Data in Marketing

Webinars

Trending Sources

A thorough guide to Intent data marketing 2023

Webinars

Sales Intelligence Tools: A Guide to Predictive Prospecting

Three Ways Data Can Improve Your ABM Strategy

7 Ways to Align Marketing and Sales Teams

In Space, No One Can Hear You Click

The Sales Prospecting Strategy Guide

10 B2B Sales Strategies for Building a Better Sales Pipeline

6 Steps To Optimizing Your Sales Process

6 Steps To Optimizing Your Sales Process

How to ABM Like a Boss (Part 4): Select Your Target Accounts

10 B2B Sales Strategies for Building a Better Sales Pipeline

SalesIntel PredictiveIntent Vs. ZoomInfo Intent Signals

Ultimate Guide to the Data-Driven Sales Funnel

The Evolution of ABM: 3 Forces Driving the Future of Marketing

Sales Intelligence: What to Expect When You’re Prospecting

Using Intent Data to Improve ABM Campaigns

How to Build an Intent-Based Marketing Approach into Your Efforts with ZoomInfo

Data Enrichment: How to Target the Entire Buying Committee

Sales Prospecting Strategy Guide: 4 Steps to Find More Prospects

Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

7 Common Types of Dirty Data and How to Clean Them

Unboxing the Predictive Intelligence Blackbox: 3 Types of Data You Need

Ultimate Guide to the Data-Driven Sales Funnel

10 Best Sales Intelligence Tools to Consider for Your Business

Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

4 Points of Failure in the Typical Customer Acquisition Funnel

4 Points of Failure in the Typical Customer Acquisition Funnel

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