Intent Data Product ROMI Social Media 
Valasys
JUNE 12, 2019
However, not all the customers who view the website of a company might actually be interested in availing of a product or a service. The researching habits of modern buying prospects have evolved & accordingly search engines & social media platforms have devised algorithms to track their digital footprints.
Valasys
JUNE 18, 2019
Audiences can be segmented into separate clusters based on their intent data, their demographic, firmographic, technographic, psychographic & cookie-data. Moreover, the audiences & prospects can also be refined using their cookie-data, past researching methodologies & their buying history.
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Valasys
JUNE 24, 2019
Social Media Marketing, Targeting Local Audience and Mobile Marketing are the three most important marketing strategies in the B2B world today. According to a Global Digital Report published in 2019 by Hootsuite.com, the total number of social media users worldwide is 3.484 billion, with an annual upsurge of 9% over the year.
Valasys
MARCH 9, 2020
Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). In an era of the Internet of Things (IoT), with the superfluous data everywhere, the marketers need to optimize the digitized as well as, the physical touch-points of the customers.
Valasys
AUGUST 27, 2019
Having email preference centers helps in measuring how products and services supplied by a company meet or surpass the expectation of the customers & the prospects alike. Employ Social Listening & other methods to track prospects’ behavior : Marketers should understand in what ways their prospects interact with their brands.
Valasys
SEPTEMBER 25, 2019
That being said, this exponential increase in the traffic is because the prospects who might not have ever known about a product or service at disposal might be mirroring the ideal personas & may come to know about the products or services. Alternatively, the products or services may be exposed to an entirely new audience base.
Valasys
AUGUST 6, 2019
Allows marketers to establish what the customers expect from their products or services. Focus towards marketing strategies, initiatives & direction of the brand, which ultimately helps in improving product development & operations. Builds grander customer loyalty.
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