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BMJ blogs " Blog Archive " Richard Smith: Get with Web 2.0 or become yesterday's person

Buzz Marketing for Technology

Richard Smith: Get with Web 2.0 The essence of Web 2.0 Most websites are firmly Web 1.0â??a a few wise guys attempting to inform the many. Bmj.com has its Web 2.0 but the only way to really understand Web 2.0, As an evangelist for Web 2.0 ll be more Web 2.0

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Web 2.0 and the Evolution of Marketing

WebMarketCentral

Hot on the heels of my last post came several news announcements on the growing influence of Web 2.0 social tagging and its impact on marketing practices. First, there was Use Web 2.0 Author Joe Lichtenberg contends that "Customer engagement drives loyalty, and effective (and judicious) use of Web 2.0

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Who will be the Next President? Mr. or Mrs. Widget

Anything Goes Marketing

There are different types of widgets but I will be focusing on web widgets as I found a great one for all of my American friends. According to Wikipedia, a web widget is a small piece of code that you add to a web page. They are helpful as they provide useful information. Why should I care about widgets?

Web 2.0 100
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Caveat Emptor, if you’re using social media

Wondering Out Loud

All in all, I was able to find a fair amount of information, but not enough to help me draw any conclusions about the organization’s credibility, which is why I’m not revealing the name of the group). In the world of Web 2.0, Wikipedia. Problem is, the writer offered no evidence to prove his contention.

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Successfully Engaging Customers with a Cause

Buzz Marketing for Technology

At the beginning of the program they were breaking ground – now it's seems like a “sea of Pink” – So welcome to Web 2.0 it's no longer about pushing information out – it's about consumers generating conversations. Over the last 13 years they raised $75M for breast cancer research.

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Learning Professionals Leaders

Buzz Marketing for Technology

Harold Jarche in Skills 2.0 : Today, active involvement in informal learning, particularly through web-based communities, is key to remaining professional and creative in a field. Being a learning professional in a Web 2.0 How do I scan, collect keywords, and rescan to crystallize ideas and information?

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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Don’t sell.