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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

What information is required before leads are passed to sales? It is interesting that back in 2009, MarketingSherpa had published a chart showing the key challenges marketers faced and “generating high quality leads&# was the top one. But why is that this fight on lead quality continues? United States License.

Planning 100
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The Science of Email Marketing « The Effective Marketer

The Effective Marketer

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 billion emails sent. United States License. United States License.

Planning 100
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how good a boss are you really?

The Effective Marketer

The site not only lists top executives based on approval ratings but also shows you reviews that give you some more specifics of the person, the company, and what it feels like working there. Insider information is always good when planning your next career move! You can follow any responses to this entry through the RSS 2.0

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effective marketer principle 5: take responsibility for communicating

The Effective Marketer

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100
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How to Integrate Social Media into Your B2B Marketing

B2B Marketing Traction

It’s true that it’s not rocket science, and for the most part you don’t need to be a programmer to do it right, but careful planning and knowledge from some research up front will help ensure your success as you integrate it with your other marketing activities. Survey your stakeholders. Track results.

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MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., an information technology research and advisory company. Every television commercial for IBM tells you to go to their web site.

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