article thumbnail

What Is Split Testing? Best Split Testing Tools and Strategies

Optinmonster

While split testing compares two different versions, multivariate testing goes a step further by examining multiple variables simultaneously. When competing in a market with cutthroat competition, staying ahead of the curve means constantly seeking ways to improve and optimize.

article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access. In addition, there are going to be times when you want more information about your users than Google Analytics can offer. Content analytics tools.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

article thumbnail

9 Must-Have Conversion Rate Optimization Tools In 2020

Outgrow

9 Must-Have Conversion Rate Optimization Tools In 2020. It’s exciting to see a spike in the number of your website visitors, isn’t it? Finally, that marketing strategy is working out and people are attracted to your content. Ever thought of conversion rate optimization tools? Well, don’t worry – we are going to discuss them in detail.

article thumbnail

9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. As your digital marketing strategies become more sophisticated, you may need to find tools that make detailed information easier to access. In addition, there are going to be times when you want more information about your users than Google Analytics can offer. Content analytics tools.

article thumbnail

Best Google Optimize Alternatives When It’s Time to Make a Change

Convert

Apart from A/B testing, you can also run redirect, personalization, multivariate, and banner tests on Google Optimize (GO). A/B, A/B/n, Multivariate and Split URL Testing: These are the essentials of most experimentation programs and GO has them. Google Optimize homepage ( source ). Both are part of the Google Marketing Platform.

article thumbnail

6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

If you plan to do more advanced testing, make sure you choose a platform with multivariate testing capabilities. As you read through our list of top Mailchimp competitors, you’ll see information and details on many of these considerations. But why should you trust our analysis?